SOURCE: Porter Airlines

Porter Airlines Inc.

September 16, 2015 12:00 ET

Porter Airlines Launches Enhanced VIPorter Loyalty Program

New Program Is Most Generous Frequent Flyer Program in Canada

TORONTO, ON--(Marketwired - September 16, 2015) - Porter Airlines is relaunching its VIPorter loyalty program, making significant changes for the first time since it was introduced in 2008. When members travel within the Porter network, they earn free flights and premium status faster than with any other Canadian carrier.

Points are now earned on every dollar spent, from flights to seat selection and changes, as well as checked bags. This new structure means members can earn points faster.

Members can also redeem points on any flight, at any time, with no blackout dates. If there is a seat available for sale, members can redeem their points. The number of points needed to redeem a flight is based on the fare at time of booking. In nearly every market, the number of points needed is fewer than before.

Among the most significant changes to the program is the introduction of premium member tiers. Each tier recognizes the airline's most frequent flyers with added benefits. Some of these benefits include accelerated points earning, priority airport services, complimentary checked bags and advanced seat selection.

"Our business has changed since VIPorter was introduced seven years ago. Our network has grown and our customers have diversified," said Robert Deluce, president and CEO of Porter Airlines. "The new VIPorter is a best-in-class loyalty program and gives our passengers another level of service beyond the high standards that we have become known for. We believe the new VIPorter is far and away the best program for frequent travellers in our network, offering elite-level benefits these travellers want much faster than our competitors."

     
Membership level Accumulation Annual spending level
VIPorter 5 points / $1 spent Up to $1,499 / year
VIPorter Passport 6 points / $1 spent $1,500-2,999 / year
VIPorter Priority 7 points / $1 spent $3,000 / year or more

VIPorter members will also earn points on Porter Escapes packages at set rates.

In addition to redeeming exclusively with points, members have a new Dollars & Points option. They can redeem points to cover half the base fare and pay for the other half. Points do not expire for active members who take at least one flight every two years.

As of September 16, VIPorter members will begin receiving information about the new program, including their new membership level based on travel history. Members immediately begin earning points based on their new VIPorter tier status and will automatically receive corresponding benefits during travel if their membership number is included with the reservation. For premium members, their travel companions on the same itinerary are also eligible to receive their premium benefits.

Customers can enroll in the VIPorter program online at www.flyporter.com or through the Porter Call Centre at 1-888-619-8622. Complete program details are available on the website.

About Porter Airlines
Porter Airlines has revolutionized short-haul flying with a warm and effortless approach to hospitality, restoring glamour and refinement to air travel. Porter is an Official 4 Star Airline® in the World Airline Star Rating® and also rated as Best Regional Airline in North America by Skytrax.

The airline currently offers flights to Toronto, Ottawa, Montreal, Quebec City, Moncton, Halifax, St. John's, Thunder Bay, Sault Ste. Marie, Sudbury, Timmins, North Bay, Windsor, New York (Newark), Chicago (Midway), Boston, Washington (Dulles), Pittsburgh and has seasonal flights to Mt. Tremblant, Que., Myrtle Beach, S.C., Charleston, S.C., Burlington, Vt. and Orlando-Melbourne, Fla. Vacation packages are available from Porter Escapes at www.porterescapes.com.

Visit www.flyporter.com or call (888) 619-8622 for more information.

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