Porto Media

September 09, 2005 04:39 ET

Porto Media To Work With IBM To Deploy New Digital Content Delivery Service

AMSTERDAM, NETHERLANDS--(CCNMatthews - Sept. 9, 2005) - IBC2005

Porto Media announced today that it will work with IBM to develop Porto Media's new digital content distribution infrastructure and then operate it as a managed service.

Porto Media has developed a high-speed 'flash memory' module capable of downloading and storing a 120-minute, DVD-quality movie in just 18 seconds. To protect such content from unlawful copying, duplication or dissemination, Porto Media worked closely with IBM Research to develop extensions to Copy Protection for Recordable Media (CPRM) encryption, the standard developed by the 4C consortium comprising IBM, Intel, Matsushita and Toshiba.

CPRM Specification, SD Memory Card Book, SD-Video Part, Revision 0.94, was published by 4C on June 20th 2005. Porto Media's new content distribution model, which will undergo a large-scale pilot during 2006, will be the first commercial implementation of the CPRM for SD Video standard.

The new extensions to the CPRM for SD Video specification enable a variety of 'rules' to be applied to the use and playback of content, such as:

- content will only play on the download device for a set period (rental)

- content will only play on the download device a predetermined number of times (rental, variant)

- content may be transferred to one other 4C-compliant device - eg. a DVD RAM device - from which it may be played an unlimited number of times, but never copied again (purchase)

The 'business rules' capability enabled by the CPRM extensions, combined with Porto Media's ability to download gigabytes of content onto flash memory devices in a matter of seconds, enables an entirely new model for content distribution.

Rich media content will be distributed via a network of IBM-managed media kiosks, from which content will be downloaded onto an inserted Porto Media flash memory card. Media kiosks will be installed in locations such as retailer premises, train, bus and gas stations, changing the entire business model for movie rental.

Movie content is replayed on a variety of CPRM-compliant devices including portable media players and Smartphones. In addition a CPRM-compliant adapter is provided to allow playback on a standard TV.

"Until now, content protection and the bandwidth bottleneck have been the primary inhibitors to making premium content available in digital form," explained Timothy O'Brien, CEO of Porto Media. "This capability represents the next big advancement because it bridges both home and portable viewing experiences in a single solution. It resolves the issues of download speed, content protection and genuine portability for movie content at DVD-quality."

"As the increasingly on demand media marketplace continues to evolve, consumers are looking for exciting new ways to access content," said Steve Canepa, VP, IBM Media & Entertainment industry. "IBM technology is helping companies like Porto Media develop new flexible content distribution services that are secure, fast, and user friendly while providing the content portability consumers are looking for."

Notes to editors

IBM and Porto Media will be demonstrating applications of CPRM and CPRM for SD Video to media owners including film studios and TV channels at IBM's stand (2.120/2.121) throughout IBC2005.

About Porto Media

Porto Media was founded in Ireland in 2003, with the goal of developing the world's first CPRM-enabled media distribution solution. To date it has created a working prototype that supports SD CPRM and is 4C-compliant, with patents filed worldwide. It is in discussion with a number of OEM mobile handset device manufacturers, with a number of content owners, and with suitable retailers for PortoMedia's Digital Media Terminals. For further information contact info@portomedia.com.

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