SOURCE: Portrait Software

Portrait Software

July 07, 2010 09:00 ET

Portrait Software Delivers Automated Predictive Modeling and Scoring to LogicLab

Easy-to-Use Modeling and Predictive Analytics Tool to Drive Media Buying Recommendations for Agency Clientele

BOSTON, MA--(Marketwire - July 7, 2010) -  Portrait Software, a leading provider of customer interaction optimization software, announces that LogicLab has selected Portrait Customer Analytics (PCA) under an agreement signed in March this year. LogicLab, a subsidiary of Merkle, provides an on-demand media planning analytical platform for advertisers, agencies and media owners and will use PCA to offer analytically driven media recommendations to its clientele.

LogicLab offers clients an alternative to sample-based research by combining consumer data with predictive analytical techniques to determine ROI on media spend and insight on how to optimize ad placements. LogicLab chose PCA because of its ability to build high-quality predictive models very quickly and with minimal user involvement.

"Speed of delivery is important to LogicLab and having reviewed a variety of solutions, it was clear that PCA was by far the fastest option available to us," said Chris Wilson, president, LogicLab. "Portrait's ability to integrate either directly into a database environment or with 'out of the box' SQL and SAS scripts is also a highly valuable benefit."

PCA will provide the automated modeling and scoring engine for LogicLab's media planning services. The experience of Portrait's professional services team with the software, analytics and the industry sector was key in LogicLab's decision to select Portrait and enabled confidence that the software would be implemented efficiently and effectively.

PCA is a powerful, easy-to-use, predictive analytics solution that allows companies to uncover important data relationships and deliver propensity scores at the push of a button, driving down the cost of analysis while increasing modeling throughput

"We are delighted to add LogicLab to our customer base. The speed and flexibility of PCA will enable LogicLab to use data-driven insights to optimize and automate the media-buying process and enable the company to stay competitive in a highly volatile market," said Mark Smith EVP, Portrait Software.

About Portrait Software
Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers. The Portrait suite seamlessly integrates the world's most advanced customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to drive real-time customer interactions that communicate precisely the right message through the right channel, at the right time.

Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include Merrill Lynch, Lloyds Banking Group, US Bank, Dell, Nationwide Building Society, T-Mobile, Telenor, Bluestem Brands, Bank of Ireland, Bank of Tokyo and Fiserv Bank Solutions.

For more information on Portrait Software, please visit:

About LogicLab.
LogicLab™ matches advertisers with the best media choices possible. By placing actual consumer data at the center of media evaluation, LogicLab enables advertisers, agencies and media buyers to, for the first time, optimize and measure campaigns using the same proven quantitative criteria used in disciplines such as direct marketing. LogicLab also gives media owners the ability to attract new and diverse advertisers. Founded in 2009 and based in New York, NY, LogicLab is a wholly owned subsidiary of Merkle Inc.

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