SOURCE: Portrait Software

Portrait Software

May 20, 2010 09:00 ET

Portrait Software Positioned in the Magic Quadrant for CRM Multichannel Campaign Management

Evaluation Based on Completeness of Vision and Ability to Execute

HENLEY-ON-THAMES, UK--(Marketwire - May 20, 2010) -  Portrait Software, a leading provider of customer interaction optimization software, today announced it has been positioned by Gartner, Inc. in the Niche quadrant of the Magic Quadrant for CRM Multichannel Campaign Management, published by Adam Sarner on May 13, 2010.

This news comes on the heels of Portrait's recognition in Gartner's Magic Quadrant for CRM Customer Service Contact Centers (Michael Maoz, April 2, 2010). "We believe our inclusion in Gartner's two Magic Quadrants speaks to Portrait's success in driving analytically based inbound and outbound customer interactions across all channels through its advanced Customer Interaction Suite," stated Luke McKeever, CEO, Portrait.

Companies recognized in the Magic Quadrant for CRM Multichannel Campaign Management were evaluated on the completeness of their vision and ability to execute. 

"Successful multichannel integration is critical for companies hoping to create tailored, meaningful dialogues and long term, profitable relationships with their customers," says McKeever. "With the plethora of channel options today, marketers must integrate multichannel messages to ensure consistent and engaging customer conversations take place, no matter which channel customers may use. We believe Portrait's recognition in this Magic Quadrant further acknowledges our work in this important area."

About the Magic Quadrant
The Magic Quadrant is copyrighted May 13, 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Portrait Software
Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers. The Portrait suite seamlessly integrates the world's most advanced customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to drive real-time customer interactions that communicate precisely the right message through the right channel, at the right time.

Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include Merrill Lynch, Lloyds Banking Group, US Bank, Dell, Nationwide Building Society, T-Mobile, Telenor, Fingerhut, Bank of Ireland, Bank of Tokyo and Fiserv Bank Solutions.

For more information on Portrait Software, please visit:

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