SOURCE: Possible Films Collection

July 21, 2005 09:00 ET

The Possible Films Collection and Netflix Join Forces for the Exclusive DVD Release of Director Hal Hartley's "The Girl From Monday"

NEW YORK, NY -- (MARKET WIRE) -- July 21, 2005 -- Netflix (NASDAQ: NFLX), the world's largest online movie rental service, and The Possible Films Collection, the distribution company of filmmakers Hal Hartley and Steve Hamilton, today announced a promotional agreement through which Netflix will promote and merchandise the DVD release of their project "The Girl From Monday." The film made its worldwide debut at the Sundance Film Festival in 2005, and then screened at MoMA in New York as part of the "premieres" series celebrating the re-opening of the museum. The film had a successful theatrical release this spring in cities nationwide via The Possible Films Collection.

"The Girl From Monday" DVD will be available exclusively to more than three million Netflix members beginning this week. Netflix will utilize members' past film rating and rental histories to identify and promote "The Girl From Monday" to viewers with an interest in similar films.

"Through projects like 'The Girl From Monday,' we at Netflix aim to give filmmakers a platform to promote their high-quality projects, while providing a channel for powerful films to penetrate viewers' homes, lives and culture in a meaningful and measurable way," said Ted Sarandos, chief content officer of Netflix.

A funny and thought-provoking farce told in the rhythms of a sci-fi thriller, "The Girl From Monday" invites viewers to consider a world where citizens are actually proud to be stock options whose market value fluctuates depending on their sexual activity. "The Girl From Monday" stars Sabrina Lloyd, Bill Sage, Leo Fitzpatrick and Tatiana Abracos.

"Hal and I have felt for a long time that, while traditional avenues of distribution are closing for alternative cinema, the Internet has opened up a whole new world of possibilities for advertising and publicizing one's film," explains Steve Hamilton.

"Even though we felt 'The Girl From Monday' had great commercial appeal, most mainstream distributors thought it was too much of an art film to warrant the high cost of theatrical release," continues Hamilton. "As an alternative means of promoting our film, we joined forces with Netflix, a company whose model and philosophy provided a much more direct link between the filmmaker and the viewer."

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