Index Exchange

Index Exchange

February 19, 2015 09:00 ET

Post Media, Yellow Pages, The Chronicle Herald and DHX Television Join CPAX, Demonstrating Continued Evolution of Programmatic Strategies

The CPAX Ecosystem Attracts Major Publishers; Offers Buyers a Trusted Environment, Private Marketplace (dealID) and Access to Premium Canadian Inventory

TORONTO, ONTARIO--(Marketwired - Feb. 19, 2015) - Canada's Premium Audience Exchange (CPAX), the programmatic exchange service operated by eleven of Canada's leading media companies of premium digital content including the CBC, Rogers Media and Shaw Media, today announced the addition of a number of major Canadian publishers including Post Media, Yellow Pages, The Chronicle Herald, and DHX Television bringing the total number of premium sites on the exchange to more than 100.

CPAX, a real-time-bidding (RTB) exchange, was jointly developed by Canada's largest media owners, to help brands programmatically buy premium digital inventory. CPAX is powered by Index Exchange, a neutral and transparent exchange layer that enables leading publishers to sell their ad impressions in real-time.

Now more than ever the demand for safe, trusted, premium media to power the growing adoption of programmatic is growing rapidly in Canada, and the addition of these top publishers confirms that CPAX is leading the Canadian market as the best source for premium Canadian inventory at scale.

"We are committed to providing quality inventory to buyers, by building and curating premium content and rich audiences that are free of fraud, non-human traffic, and other concerns currently on the minds of marketers," said Jeff Clark, VP of Audience & Analytic Solutions at Post Media. "Ensuring brand safety and trust in programmatic is a guiding principle for everything we do at Post Media."

"Since the beginning, the goal of CPAX has been to provide premium inventory in a clean, brand safe and transparent programmatic environment. We want buyers to have access to legitimate Canadian inventory," said Brad Jeffrey, Senior Director, Strategic Partnerships - Canada, Index Exchange. "The addition of The Chronicle Herald, DHX Television, Post Media, and Yellow Pages, speaks volumes to CPAX's reach and is clear proof that there is strong market demand for premium inventory at scale."

Within CPAX's ecosystem, Media Agencies, Agency Trading Desks, Managed Service DSPs, and Self Serve DSPs have access to premium inventory and the transparency needed to do the job.

About CPAX

The Canadian Premium Audience Exchange (CPAX) is the premier access point to top tier real time English and French digital inventory in Canada. Established by key publishers: CBC/Radio-Canada, Rogers, and Shaw in 2011, its automated platform delivers scalable reach and granular targeting from one convenient touch-point and now includes 15 member publishers across the Canadian ecosystem. Its 100% premium environment solves the brand investment issues that plague the programmatic media space. Additional information can be found at cpaxrtb.ca.

About Index Exchange

Index provides a neutral, transparent exchange layer that enables leading publishers and suppliers to sell their ad impressions in real time. A division of online media technology veteran, Casale Media, Index equips enterprise level sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into an ever evolving taxonomy.

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