SOURCE: TigerLogic Corporation

October 29, 2015 09:00 ET

Postano Introduces New Hashtag Analytics Dashboard

New App Tracks and Analyzes Social Campaigns With Simple Setup and Powerful Results

PORTLAND, OR--(Marketwired - October 29, 2015) - Postano, a leading social curation and visualization platform, today announced the launch of its latest product, Hashtag Analytics, a self-service solution that provides brand marketers and agencies with deep, visual, cross-network social analytics, specifically around hashtags, in real-time to help them better track and analyze social campaigns.

"The hashtag has evolved to become the primary call to action for most campaigns," said Justin Garrity, president of Postano, a product line of TigerLogic. "However, marketers have been struggling with the simple act of measurement and analysis around the hashtags they are promoting, often requiring several reports from multiple solutions just to produce a comprehensive view of hashtag performance. Hashtag Analytics will change that. Setup couldn't be simpler and yet it provides tremendous insight in a highly interactive and visual format."

Using Hashtag Analytics, brands can track any hashtag, either for their own campaigns, competitive campaigns, or hashtags produced organically. The tool displays engagement trends for each hashtag for both UGC (user generated content) and content published by the brand itself. This includes volume, impressions, influencers, keywords, associated hashtags, attitude (sentiment), and many more insights. Interacting with the charts is a rewarding experience, producing views of the actual content, in real time, which in turn gives marketers a glimpse into demographic details of the specific audience participating in the hashtag campaign.

Thanks to a partnership with StatSocial, a social media analytics platform, Postano's Hashtag Analytics provides demographic and influencer analytics, including age, gender, location, favorite brands, sports teams, TV shows, and many more characteristics that assist marketers in determining who their audience really is, and perhaps, who it should be.

"The Hashtag Analytics dashboard eliminates the guessing game for marketers and helps brands stay more in-tune with their online audience, and we're excited to have our technology be a part of it," said Michael Hussey, Founder and CEO of New York City-based StatSocial. "Postano is using our technology in a creative way by measuring the specific audience participating in the hashtag campaign. Ultimately, the integration adds incredible value to brands because they're able to finally compare differences in participants from campaign to campaign."

Pricing for the new tool starts at $79 a month and can be purchased directly on Postano.com. A 14-day free trial is also available.

"Hashtag Analytics offers a simple and powerful solution to a difficult problem that has challenged marketers since the introduction of the campaign hashtag," said Garrity. "This tool is a game changer for brands and marketers and we see tremendous market opportunity for this new product offering."

About Postano

Postano is a real-time, visual marketing platform that finds and curates the best social fan content and publishes that content as stunning visualizations across web, mobile and live screen displays for industries such as sports, retail, events and beyond. The platform, which is used by hundreds of brands including the Cleveland Cavaliers, the Portland Trail Blazers and Time, Inc, helps customers engage and strengthen their social channels, including on Facebook, Twitter, Instagram, Vine, Tumblr, Vimeo, Google+, Flickr, Foursquare, YouTube, Weibo and RSS feeds. Postano, which is TigerLogic Corp.'s (OTCQX: TIGR) flagship product, is based out of Portland, Ore. For more information about Postano, visit www.Postano.com.​

About StatSocial

StatSocial is the premier provider of social media audience analytics, enabling brands and publishers to capture, analyze, and target their audiences in social media. StatSocial's analytics and reports about custom-defined groups of Twitter users are meticulously sourced from over 60+ social networks and blogging sites, providing the most complete publicly available information on any Twitter audience. Customers include American Red Cross, Burson-Marsteller, Cision, Doremus, FOX Broadcasting, Gates Foundation, Human Demand, IBM, InNetwork, Mashable, NBC Universal, OMD, Samsung, Salesforce.com, Twist Marketing, Viacom, Warner Music, and more. For more information about StatSocial, visit www.statsocial.com.

Except for the historical statements contained herein, the foregoing release may contain forward-looking information, including statements about TigerLogic's future success and growth opportunities. Any forward-looking statements are subject to risks and uncertainties, and actual results could differ materially due to several factors. Please consult the various reports and documents filed by TigerLogic with the U.S. Securities and Exchange Commission, including but not limited to, TigerLogic's most recent reports on Form 10-K and Form 10-Q for factors potentially affecting its future financial results. All forward-looking statements are made as of the date hereof, and TigerLogic disclaims any responsibility to update or revise any forward-looking statement provided in this news release.

TigerLogic and Postano are trademarks of TigerLogic Corporation. All other trademarks and registered trademarks are properties of their respective owners.

Image Available: http://www.marketwire.com/library/MwGo/2015/10/28/11G069512/Images/Custom_Dashboard-428943713300.jpg
Image Available: http://www.marketwire.com/library/MwGo/2015/10/28/11G069512/Images/Demographics_Dashboard-503727923910.jpg
Image Available: http://www.marketwire.com/library/MwGo/2015/10/28/11G069512/Images/UGC_Dashboard-1422697286515.jpg
Image Available: http://www.marketwire.com/library/MwGo/2015/10/28/11G069512/Images/Brand_Dashboard-157875909510.jpg

Contact Information