AUSTIN, TX--(Marketwired - Jul 20, 2016) - The reports of email marketing's death have been greatly exaggerated.
PostUp, a leading digital and email marketing solution company, today announced the launch of their new podcast, "Email Marketing's Grave," a new resource for digital marketers that will explore current trends in the email marketing industry, while offering a humorous perspective.
The first episode of "Email Marketing's Grave" is now available for streaming and download at https://www.postup.com/email-marketing-grave-podcast. During the episode, PostUp Product Marketing Manager Andrea Bridges-Smith will interview Jeff Kupietzky, the CEO of PowerInbox, a dynamic, real-time and personalized in email technology provider, about how to make email sexy again in a world where a new social network pops up almost weekly.
"Despite ongoing declarations of the tactic being 'dead,' email marketing continues to produce tremendous results," said Bridges-Smith. "'Email Marketing's Grave' discusses the industry's evolution, best practices, new tactics and latest findings, in an irreverent manner, making the podcast both informative and enjoyable to those in the industry. It's a place where email marketers can go to not only stay up on the latest trends and discussions in their field, but also have fun doing it."
"We wanted to make a show for email marketers, by email marketers, that doesn't just inform, but also entertains," said Tony D'Anna, CEO of PostUp. "We're having a lot of fun with turning that notion that email marketing is dead on its head. Those of us in the industry who roll our eyes every time we hear that remark, know that email is alive and very, very well."
According to a survey conducted by Ascend2, the majority of marketing professionals agree that email marketing is the most effective tactic they use -- especially when considering the ease in which it is executed. "Email Marketing's Grave" illuminates the ways that email continues to be one of the most valuable mediums for marketing.
To listen to "Email Marketing's Grave," visit:
PostUp is the leader in end-to-end email marketing technology, from acquisition and compliance through customer lifestyle. With a proven services team, award-winning platform, and handpicked partners, PostUp delivers personalized communications that drive engagement and increase revenues. For more information about PostUp, visit postup.com.