SOURCE: PostUp

PostUp

April 16, 2015 09:00 ET

PostUp Joins the Return Path Partner Program to Drive Email Marketing ROI

PostUp and Return Path Strategically Integrate to Offer Clients Best-in-Class Email Marketing Solution

AUSTIN, TX--(Marketwired - Apr 16, 2015) -  PostUp, a leading digital and email marketing solution company, announced today that it has joined the Return Path partner program. PostUp has taken an innovative approach to its participation in the partner program, fully integrating Return Path's email deliverability optimization products directly into PostUp's award-winning platform.

With this partnership Return Path's data tools will bring deeper insights and power to the core components of PostUp's email automation solution, including seed testing, render previews and device detection. PostUp clients will also have the option of adding Return Path's Inbox Insight and Reputation Monitor products to their campaigns to more effectively maintain positive IP reputation and increase subscriber engagement.

PostUp clients will also have the option to apply for Return Path's Certification program to get preferential treatment at over two billion inboxes worldwide as well as the ability to strengthen security by stopping fraudulent emails from being delivered to customers.

"Utilizing Return Path's Certification has boosted our overall inbox placement," said Maren Ziobrowski, Senior Director, Retention Marketing at Demand Media. "The end-to-end experience of working with two of the best-in-class email marketing providers will be instrumental for successful campaigns."

"These tools allow our clients to manage their campaigns, ensure their deliverability to the inbox and analyze their campaign data all within one portal," said Keith Sibson, VP of Product and Marketing at PostUp. "At the end of the day, we want to provide our clients with the most seamless experience possible and this partnership with Return Path creates a turnkey email marketing solution."

"PostUp is an innovator in the email marketing industry, so we are excited to have them as part of the Return Path Partner Program," said Kent Ragen, VP of Channel at Return Path. "The opportunity for marketers to leverage Return Path data seamlessly within the PostUp platform is a huge win for our joint clients."

PostUp CEO Tony D'Anna said, "Return Path rightfully holds a stellar reputation as the leader in email deliverability and data tools and I am thrilled to be able to offer access to these tools within the PostUp platform."

About PostUp

PostUp is the leader in end to end email marketing technology from acquisition and compliance through the customer lifecycle. With a proven services team, award-winning platform, and handpicked partners, PostUp delivers personalized communications that drive engagement and increase revenues. For more information about PostUp, visit postup.com.

Contact Information

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    Cassady Nordeen
    Blast PR on behalf of PostUp
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    718-644-0273