SOURCE: Potrero Media

Potrero Media

February 22, 2010 15:55 ET

Potrero Media Delivers Top Results for Auto Insurance Companies and Insurance Shoppers

SAN FRANCISCO, CA--(Marketwire - February 22, 2010) -  Potrero Media, a leading performance-based marketing agency, announced today that its Producer Pipeline platform has shown great results for auto insurance clients. Potrero Media has demonstrated high quality customer acquisition for several auto insurance companies while continuing to expand services for an increasing numbers of online shoppers with the official launch of AutoInsuranceAdvantage.com.

The future of auto insurance is online, with consumers shopping and researching in larger numbers than ever before. According to a recent Forrester report, nearly 64 percent of adults will do research and request a quote online, as opposed to calling a local agent or visiting a regional sales office. In fact, in 2008, consumers requested over 32 million online quotes, and that number is steadily growing.

Producer Pipeline is focused on helping consumers select and save money on the options most relevant to their needs. To further expand Producer Pipeline's quality of support for consumers, Potrero has launched AutoInsuranceAdvantage.com, a research-based resource site. The site enables consumers to learn about types of auto insurance coverage, ways to save on car insurance, and auto insurance in their state. When shoppers are ready to speak to an agent, they may request an auto insurance quote that is custom tailored to fit their needs and AutoInsuranceAdvantage.com will assess their profile and connect the user with the auto agent who's right for them.

Insurance Companies Benefit from Quality Leads and Stellar Service
As more consumers consult online channels for auto insurance, both Producer Pipeline and AutoInsuranceAdvantage.com are evolving to meet consumers' specific need and deliver more qualified leads for auto insurance agencies. Producer Pipeline has been providing engaged customers to insurance companies since Producer Pipeline's entry into the auto insurance category a few months ago.

"I've used many lead companies in the past, and Producer Pipeline is the only one that's worked," says Rich Grillo, a Nationwide agent. "The quality of the leads can't be beat, and that's the number one priority for me. To top it off, the client support is great. Producer Pipeline hits it out of the park on every front."

Producer Pipeline focuses on offering insurance companies an effective and ROI-focused alternative to offline lead generation methods. Its consultative approach to customer acquisition, with an emphasis on quality, results in a seamless and profitable customer acquisition channel for its insurance carrier partners. Producer Pipeline's continued efforts in the auto insurance category are paying off for its clients and the consumers who visit its websites.

About Potrero Media Corporation:
Potrero Media Corporation is a leading performance-based marketing agency specializing in search marketing, customer acquisition, and online publishing services for insurance companies worldwide. At Potrero Media, the consumer always comes first. This approach has helped Potrero Media build and sustain a reputation for delivering the highest quality leads in the industry.

About Auto Insurance Advantage
Auto Insurance Advantage is an online resource designed to help you find the type of auto insurance policy that fits your needs. Within the site, you'll find information for the area in which you live, the type of coverage you seek, and ways to save on auto insurance. Consumers can feel confident requesting a quote through Auto Insurance Advantage because the quoting service is able to select the best available options from hundreds of providers.

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR on behalf of Potrero Media
    919.833.9975 x.12
    Email Contact