SOURCE: General Mills

General Mills

February 16, 2011 17:50 ET

Pound For Pound Challenge Fights Hunger Through Weight Loss

MINNEAPOLIS, MN--(Marketwire - February 16, 2011) - NBC's "The Biggest Loser: Couples," General Mills, SUBWAY Restaurants and Feeding America are partnering on the Pound For Pound Challenge, a national initiative encouraging Americans to lose weight to combat hunger in their local communities. The weight participants pledge to lose will help Feeding America secure groceries on behalf of local food banks. Pound For Pound Challenge updates will air throughout season 11 of NBC's "The Biggest Loser: Couples."

In its third year, the Pound For Pound Challenge re-emerges at a crucial time. According to recent statistics from the United States Department of Agriculture, roughly 50 million people in the United States struggled with hunger at some point in 2009.

New this year, participants can enter the Challenge by pledging to maintain their current weight for a contribution equal to five pounds of weight loss. Additionally, this year marks the introduction of a team option on www.pfpchallenge.com. In the spirit of NBC's "The Biggest Loser: Couples," teams can compete online and will be ranked nationally.

The Pound For Pound Challenge hopes to help Feeding America secure up to 9.4 million pounds of groceries on behalf of local food banks. For every pound Americans pledge to lose, the Pound For Pound Challenge will donate 11 cents to Feeding America, up to a maximum donation of $1,040,000. Eleven cents is enough to secure one pound of groceries on behalf of a local food bank. 

General Mills offers a number of healthy food options to help keep dieters on track, including; Yoplait Light, Yoplait Greek, Yoplait Frozen Smoothie, Fiber One Original Cereal, Fiber One 90 Calorie Bar, MultiGrain Cheerios, Progresso Soup and Lärabar.

Each person who pledges will be matched with a local Feeding America food bank nearest to their residence. To ignite friendly competition, the pounds pledged by individual cities and states will be tracked and ranked at www.pfpchallenge.com.

To learn more about the Challenge, view the latest PSA's and more, visit http://smnr.akamediainc.com/pfpchallenge_1053/