October 21, 2008 09:00 ET

Power Architecture® Extends Market Leadership; Excels in Diverse Range of Applications

PISCATAWAY, NJ--(Marketwire - October 21, 2008) -, the organization that promotes and develops standards for Power Architecture® technology, announced today that Power Architecture technology has played an integral role in more than a dozen United States' space missions, most recently the Mars Phoenix Polar Lander. The use of Power Architecture embedded processors in the aerospace market exemplifies its diversity and underscores its continued, widespread market share leadership, as noted in a recent IDC webcast delivered to members.

"Power Architecture continues to demonstrate leadership in a variety of market segments, especially in gaming, networking, automotive, data communications, and wireless infrastructure," said Mario Morales, IDC's Vice President, Semiconductors, in his analysis of Power Architecture technology.

Like the Spirit and Opportunity Rovers, which landed on Mars in 2004, 2008's Phoenix relies on a Power Architecture-based processor as part of the spacecraft's main on-board computer. Power Architecture processors have performed under extreme conditions on almost every United States' research spacecraft launched in the past decade and help the satellites in the United States' Global Positioning System deliver accurate information across the world. The world's next-generation GPS III satellites will also launch with Power Architecture computing systems.

These successful aerospace applications exemplify how Power Architecture technology propels performance and innovation in leading market segments. To maintain leadership and grow market penetration, members are collaboratively developing new standards with significant investments multicore debugging, embedded hypervisor capabilities and virtual modeling/simulation.


Power Architecture technology is behind millions of innovative products, including the world's fastest supercomputers, leading video game consoles, and electronic systems in most of today's car models. Every phone call, email and Web page touches hundreds of Power Architecture systems.

The open community, formed in 2005, is the organization driving collaborative innovation around Power Architecture technology.'s mission is to optimize interoperability, accelerate innovation and drive increased adoption of this leading processor architecture. For more details, visit

The Power Architecture and word marks and the Power and logos and related marks are trademarks and service marks licensed by All other product or service names are the property of their respective owners. © 2008.

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