SOURCE: Power Assure

Power Assure

March 21, 2013 12:00 ET

Power Assure CTO to Speak at ABB Automation & Power World About Energy Forecasting and Planning; and Smart Grid Integration

SANTA CLARA, CA--(Marketwire - Mar 21, 2013) - Power Assure®, Inc., a data center infrastructure and energy management solutions provider, today announced that Clemens Pfeiffer, Chief Technology Officer, will participate in two speaking sessions at ABB Automation & Power World, taking place March 25 - 28, 2013 at the Orange County Convention Center in Orlando, Florida.

Titled, "Energy Forecasting and Planning: Understanding the energy profile of your data center," this session will be held on Wednesday, March 27 at 1:30 pm. Understanding the energy profile of a data center beyond power usage effectiveness is crucial for energy forecasting and planning. Attendees will learn how to yield the greatest return from their data center resources. With ABB's data center infrastructure management solution, Decathlon, customers can view and access their data center energy profile, determine true capacity using the PAR4 energy efficiency rating and create accurate energy forecasts.

Pfeiffer will also give a second presentation titled, "Increasing data center reliability on the smart grid." This session will be held on Wednesday, March 27 at 4:30 pm. Major players in the infrastructure and demand response market have been unsuccessful in monetizing data center loads on the smart grid without compromising reliability and increasing risk. In this session, Power Assure and ABB report on emerging case studies, using their technologies in multiple ISO markets. Data centers with proper equipment, monitoring, analytics, and automation can participate in both automated demand response programs and larger revenue producing ancillary services market, creating new cash flows and funding for hardware refresh and other upgrades to increase reliability.

To learn more about ABB Automation & Power World, please visit here.

About Power Assure (
Power Assure is a leading developer of Data Center Infrastructure and Energy Management software for large enterprises, government agencies, and managed service providers. Power Assure's solutions provide visibility, intelligence, analytics and automation to help CIOs, IT directors, and facilities managers optimize capacity, service levels, and power consumption within and across data centers. Headquartered in Santa Clara, CA, the company is privately held with funding from ABB Technology Ventures, Dominion Energy Technologies, Draper Fisher Jurvetson, Good Energies, Point Judith Capital, and a grant from the Department of Energy. Power Assure partners include ABB, Cisco, Dell, IBM, In-Q-Tel, PARC, Raritan, UL and VMware.

Power Assure is a registered trademark of Power Assure, Inc. All product names and references remain the trademarks or registered trademarks of their respective owners.

Contact Information

  • Contact:
    Beth Winkowski
    Power Assure
    Phone: 978-649-7189
    Email: Email Contact