SOURCE: Power Assure

Power Assure

September 24, 2013 12:00 ET

Power Assure CTO to Speak at AFCOM Data Center World Fall About Data Center Energy Efficiency

SANTA CLARA, CA--(Marketwired - Sep 24, 2013) - Power Assure®, Inc., the leading Software Defined Power solutions provider for data centers, today announced that Clemens Pfeiffer, chief technology officer (CTO), will be a featured speaker at AFCOM Data Center World Fall, taking place September 29 - October 2, 2013 in Orlando, FL at the Orlando World Center Marriott.

Titled, "Saving and making money in the data center. What every CIO needs to know," this session will be held on Tuesday, October 1 from 4:10-5:00 pm. 

Today, utilization in traditional data centers is as low as 10-20%, which translates to approximately $30Bn in wasted power costs and 185 million tons of unnecessary carbon emissions every year according to leading industry analysts. Additionally, the U.S. Department of Energy has observed that the cost to power a server over its useful life now exceeds the original capital expenditure. Data centers waste a substantial amount of energy and money often because they are designed for peak capacity, performance and reliability. Fortunately, there are several ways IT and facility managers can cooperate to improve overall data center efficiency "sometimes dramatically" without adversely impacting performance and reliability. This session will give CIOs an overview of these recent advances in data center energy efficiency that can save money, and describe how new ancillary services being offered by electric utilities can even monetize the data center.

Power Assure's patented Software Defined Power implementation brings together application monitoring, IT management, DCIM and power measurement with enterprise scale automation, analytics and energy market intelligence to reduce energy consumption by 50% or more in data centers, thereby generating significant cost savings. Power Assure also allows data centers to take advantage of global energy markets and to participate in demand response programs, which create supplemental revenue streams. 

To learn more about AFCOM Data Center World, please visit here.

About Power Assure (
Power Assure is a leading developer of software-defined power solutions that mitigate data center power risk for large enterprises, government agencies and managed service providers; and add value to third party DCIM and application management suites through OEM and integration partnerships. Power Assure's patented Software Defined Power implementation brings together application monitoring, IT management, DCIM and power measurement, adding enterprise scale automation, analytics and market intelligence to produce the first truly integrated solution on the market. Headquartered in Santa Clara, CA, the company is privately held with funding from ABB Technology Ventures, Dominion Energy Technologies, Draper Fisher Jurvetson, Good Energies, Point Judith Capital, and a grant from the Department of Energy. Power Assure partners include ABB, Cisco, Dell, IBM, In-Q-Tel, PARC, Raritan, UL and VMware.

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Power Assure is a registered trademark of Power Assure, Inc. All product names and references remain the trademarks or registered trademarks of their respective owners.

Contact Information

  • Contact:
    Beth Winkowski
    Power Assure
    Phone: 978-649-7189
    Email: Email Contact