SOURCE: Power Assure

Power Assure

February 25, 2014 12:00 ET

Power Assure Named 2014 "Vendor to Watch" by Enterprise Management Associates for Software Defined Power

SANTA CLARA, CA--(Marketwired - Feb 25, 2014) -  Power Assure®, Inc., the leading Software Defined Power solutions provider for data centers, today announced that it has been named a "Vendor to Watch" by Enterprise Management Associates (EMA), which recognized the company for its innovative Software Defined Power solution that helps organizations significantly improve business continuity, while simultaneously achieving potential energy savings of 50% or more. Software Defined Power continuously tests disaster recovery procedures, making them substantially more reliable, at the same time matching on-line resources to application demand both within and across multiple sites with fail-safe verification.

"Power Assure has set the bar in the realization of Software Defined Power," noted EMA Research Director, Steve Brasen. "The solution's elegant approach to dynamic workload provisioning achieves eminent high-availability and power savings in data center implementations."

EMA's Vendors to Watch are "companies that deliver unique customer value by solving problems that had previously gone unaddressed or provide value in innovative ways. The designation rewards vendors that dare to go off the beaten path and have defined their own market niches."

According to the report, "With its software defined power approach, Power Assure is taking an active role in helping businesses reduce their IT operational expenses (as opposed to a passive role of just monitoring energy consumption). Further, by enabling multi-server load-balancing, Power Assure inherently achieves high-availability, reliability, and disaster recovery."

"Existing software defined data center solutions in this space do not account for the substantial costs and reliability challenges associated with energy consumption," said Pete Malcolm, president and CEO, Power Assure. "Today's recognition from EMA is a testament to our innovation and leadership, and we are proud to see our Software Defined Power solution being recognized in the market."

Software Defined Power is an emerging solution to application level reliability issues caused by power and other problems. Software Defined Power, like the Software Defined Data Center, is about creating a layer of abstraction that isolates the application from local dependencies and maximizes application uptime by leveraging existing failover and load-balancing capabilities to shift workloads across data centers in ways that always utilize the power with the highest availability, dependability and quality. 

To read the EMA report about Power Assure, visit here

About EMA
Founded in 1996, Enterprise Management Associates (EMA) is a leading industry analyst firm that specializes in providing deep insight across the full spectrum of IT and data management technologies. EMA analysts leverage a unique combination of practical experience, insight into industry best practices, and in-depth knowledge of current and planned vendor solutions to help its clients achieve their goals. Learn more about EMA research, analysis, and consulting services for enterprise line of business users, IT professionals and IT vendors at or

About Power Assure (
Power Assure is a leading developer of software-defined power solutions that mitigate data center power risk for large enterprises, government agencies and managed service providers; and add value to third party DCIM and application management suites through OEM and integration partnerships. Power Assure's patented Software Defined Power implementation brings together application monitoring, IT management, DCIM and power measurement, adding enterprise scale automation, analytics and market intelligence to produce the first truly integrated solution on the market. Headquartered in Santa Clara, CA, the company is privately held with funding from ABB Technology Ventures, Dominion Energy Technologies, Draper Fisher Jurvetson, Good Energies, Point Judith Capital, and a grant from the Department of Energy. Power Assure partners include ABB, Cisco, Dell, IBM, In-Q-Tel, PARC, Raritan, UL and VMware.

Stay connected with Power Assure on Twitter, Facebook and LinkedIn.

Contact Information

  • Contact:
    Beth Winkowski
    Winkowski Public Relations, LLC for Power Assure
    Phone: 978-649-7189
    Email: Email Contact