The Power Company, a Subsidiary of Premier Holding Corporation, Completes a Deal With Planet Fitness New York Locations (PFNY, LLC) on Their Electricity Costs

TUSTIN, CA--(Marketwired - Feb 22, 2016) - Premier Holding Corporation (OTCQB: PRHL) announces the completion of a large commercial deregulated power agreement by its subsidiary, The Power Company (TPC) for the Planet Fitness facilities owned and run by franchisee, PFNY, LLC ("PFNY").

The deal was completed expeditiously with both parties working closely as it involved 43 different facilities, with 65 separate metered bills through various power suppliers. This three-year fixed price agreement reduced their cost of power by more than 10% off of today's rates.

Using todays rates, PFNY will save between $400,000 and a half million dollars over the next three years by engaging the Power Company. There is no change to the service whatsoever.

PFNY CEO, Jeff Innocenti said: "We made the decision to move our energy needs to the Power Company based upon their professionalism, and the results achieved by their team who moved quickly and efficiently. Patrick Farah and his staff of professionals researched our many facilities and provided options from a large number of alternate suppliers. They ran a complicated process so smoothly for us that the decision-making and execution process became the simple part of the deal.

TPC is known for its outstanding service. Based in Chicago, with operations now in New York, TPC transitions thousands of residential clients to lower cost power each and every month. With its 30+ suppliers and one-of-a-kind software tools, TPC lowers its residential and commercial clients electric and gas bills with a speed and efficiency second to none.

TPC Managing Member Patrick Farah, said: "We were honored that PFNY chose TPC to help them save money on their power. Our team was able to research all their facilities and propose rates from a large number of suppliers. Not only were we able to provide a much lower rate, but we were able to fix the rate for three years. That's a great deal by any definition"

President and CEO of Premier Holding, Randall Letcavage commented "This agreement is indicative of the growth in business we are experiencing at all of the PRHL companies. TPC continues to add thousands and thousands of contracts every month, including large commercial agreements like this one, and even entire townships. Further, its sister company, Energy Efficiency Experts (E3), has made fantastic strides in sales, territory growth and product offerings, and 2016 looks to be a banner year for them as well. As previously reported, PRHL has aggressive plans for 2016, both in sales growth and in its breadth of offerings, and all indications are that it will indeed be a great year."

About Premier Holding Corporation
Under the corporate motto, "Everything Energy," Premier is an energy holding company focused on acquiring and integrating energy companies as synergistic subsidiaries. The Company accumulates residential and commercial clients in deregulated markets from all subsidiaries and cross sells energy and energy efficiency products and services, maximizing profit potential and minimizing cost of client procurement. In addition, Premier Holding provides top line management and financial support, which includes access to capital, financing, legal, insurance, mergers, acquisitions, joint ventures and management strategies. Additional integrated business offerings include direct energy services as power purchase agreements (PPAs), energy financing and leasing of generation programs in urban and rural real estate environments, lighting efficiency systems and refrigeration systems. For more information, visit: PRHL Investors Relations at www.prhlcorp.com.

About Planet Fitness New York (PFNY, LLC)
Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. With more than 1,000 locations in 47 states and the District of Columbia, Puerto Rico, Canada, and the Dominican Republic, Planet Fitness' mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®.

We at Planet Fitness are here to provide a unique environment in which anyone -- and we mean anyone -- can be comfortable. A diverse, Judgement Free Zone® where a lasting, active lifestyle can be built. Our product is a tool, a means to an end; not a brand name or a mold-maker, but a tool that can be used by anyone. In the end, it's all about you. As we evolve and educate ourselves, we will seek to perfect this safe, energetic environment, where everyone feels accepted and respected. We are not here to kiss your butt, only to kick it if that's what you need.

About The Power Company (TPC)
The Power Company USA, LLC is a professional energy services firm offering brokerage and consulting services with a progressive and unique perspective on energy management based in Chicago, Illinois. Their mission is to assist companies in reducing and managing their electricity expenses. Their diverse portfolio of energy providers, transparent pricing, and unparalleled industry experience offers customers the freedom of exploring all of their options for choosing the best plan and provider. Operating in all currently deregulated states, including Texas, New York and Illinois, TPC and its partners/suppliers have provided an invaluable service to its clients. Their team has consulted and/or serviced such prominent companies, organizations and governmental entities such as: The City of Dallas, Ralcorp, Choice Hotels, Apex Hospital Systems, Mercedes Dealerships, Leona's Restaurant Group, McDonald's, and many others. Because of the large amount of business transacted and their long-standing relationships with Regional Energy Suppliers, TPC is assured to provide the most competitive prices in the industry. For more information, visit:www.thepowercompany.com

Premier Holding Corp. Safe Harbor
This press release contains certain statements that may include "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects," "anticipate," "optimistic," "intend," "will" or other similar expressions. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website at http://www.sec.gov. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under applicable securities laws, the Company does not assume a duty to update these forward-looking statements.