January 13, 2011 13:41 ET

Power Distribution, Inc. Names New European Sales Director

Former Schneider Electric Datacenter Manager Tapped to Lead European Territory

RICHMOND, VA--(Marketwire - January 13, 2011) - Power Distribution, Inc. (PDI), a leading provider of mission-critical power distribution equipment for data centers, alternative energy, industrial, and commercial power markets, today announced the appointment of Mathew George to European Sales Director. Mathew joins PDI from the core data center team within Schneider Electric and brings over 14 years of experience in the IT Infrastructure and Critical Power industries. He is also a member of the Society for Engineering Management and is directly involved with initiatives set forth by the Institute of Electrical and Electronics Engineers. Mathew has extensive international experience having worked in Europe, Middle East, and Asia and is heavily involved with the UK Data Centre Specialist Group. 

"Mathew's experience in working with the most complex data centers throughout Europe will provide a more focused international direction and growth strategy for PDI," said Jose Luis Crespo, vice president, international sales, PDI. "His direct knowledge of the challenges our European data center customers face will enable him and his team to position PDI's proven line of power distribution equipment and modularized data centers as we expand our momentum in Europe in 2011."

Mathew will introduce and drive revenue for several of PDI's innovative products in Europe, including PDI's Branch Circuit Monitoring System (BCMS), the Powerwave Bus System, and the recently introduced Icon Modular datacenter™. PDI's Branch Circuit Monitoring System is designed to give power network managers the ability to monitor the electrical current usage of individual branch circuits in the data center. PDI's Powerwave Bus System™ is a flexible overhead power distribution system that minimizes costs and eases coordination for computer server adds and changes architected specifically for data center applications. PDI's Powerwave Bus System™ features the patented real time monitoring capabilities of the Branch Circuit Monitoring. The Icon Modular Datacenter™ has been introduced and well received at a number of trade shows, the Icon is a plug and play mobile solution for rapid deployment of a datacenter. 

"I am proud to be joining the innovative, experienced team at PDI to drive continued growth serving European customers," said Mathew George, European sales director for PDI. "Our goal is to help data center facilities managers in this market meet specific sustainability and energy-efficiency requirements for their mission-critical infrastructures."

PDI has been a pioneer in technology solutions to power quality issues for over 30 years and has several patented technologies including its award-winning Branch Circuit Monitoring System. The company has continually advanced its products and solutions in response to changing customer needs related to power distribution, regulation, harmonic cancellation, switching, systems monitoring, and much more.

PDI is rapidly expanding in the data center market across the globe and has presence in more than 20 countries with a primary focus in Europe. To learn more about PDI's solutions to power distribution challenges in European data center environments, or for information on pricing and availability, please visit or send a request for information to

About Power Distribution, Inc.
Founded in 1978, PDI ( is a leading provider of power distribution equipment and services. Principle products include Static Switches, Power Distribution Units, Remote Power Panels, Redundant Power Systems, Harmonic Cancellation technology, and Branch Circuit Monitoring Systems. The BCMS product is an option available with the other distribution products, or it can be provided for retrofit in equipment already owned by the customer. PDI, a Bertram Capital company, is headquartered out of Virginia. The PDI, Marelco, and Onyx Power branded products are customized power solutions for data centers, wind, solar and other alternative energy, commercial, and industrial applications.

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