January 26, 2006 09:00 ET

Power Marketing International Re-Launches as Conselleo'TM'

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Jan. 26, 2006) - Canada's leading sales effectiveness firm, Power Marketing, today announces the official launching of its new company name. From today onwards, Power Marketing International will be known as Conselleo™. Our family of products along with our web site and all corporate communication will now have a new look and feel to better represent what we offer our customers.

After 11 successful years in business, we decided to drink our own medicine, and conduct an internal marketing assessment. We would like to formally thank our partner Brian Pleet from Calgary for conducting a very thorough job assisting us in creating our new identity and vision for the future.

Ian Selbie, CEO and President of Conselleo™ said: "This was a very vulnerable process, we had to practise what we preach, and as a result of their analysis and looking at over 75 of the reference letters from our customers around the world, the essence of our value became obvious and clear. We provide Sales Effectiveness, Behavioural Change, Enhanced Forecasting Accuracy, Increased Results and Consultative Selling. Brian's other observations included that the essence of our value is Sales and to a lesser extent, Marketing, therefore it was concluded that we were inappropriately named. Along with the new name Conselleo™, comes a new tagline and mission statement that fully embraces the benefits our customers experience with us."

Transform Sales. Accelerate Results

Conselleo™ transforms sales organizations by changing the behaviour of sales people increasing their effectiveness while accelerating their results. We provide sales management Consulting, Training, Coaching, Recruiting and Software as an integrated methodology for sustainable sales effectiveness for our clients internationally.

Andrew Gray, CTO and Clare Gray, Operations Manager both played a large role in the re-branding process. Ian Selbie continued: "We started by hiring a professional naming company, where we spent 2 months reviewing at least 180 options before settling on Conselleo™ feeling that this name alone really conveyed the essence of who we are. When the name was chosen, we hired a design company to create the logo and web site look and feel: InvisionCreative. We are thrilled with what InvisionCreative has produced for us. They are a small but highly professional team of artists who pride themselves in producing quality work for their customers. All in all it has been an amazing journey of discovery for all of us."


Conselleo™ have offices across Canada, the US, Mexico and Europe. Conselleo's clients range from multinationals such as, Vodafone, Bell, Software Imaging, HP and Xerox and many regional organizations across a multitude of industries.

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