SOURCE: Free To Choose Media

Free To Choose Media

January 13, 2015 08:00 ET

'Power to the People With Johan Norberg' Explores the Challenges of Supplying an Energy-Hungry World on Public Television Stations Starting January 23, 2015

ERIE, PA--(Marketwired - Jan 13, 2015) - As developing countries escape poverty and march toward prosperity and better lives, more people than ever are in need of energy for their homes, schools, hospitals, and businesses, as well as to connect to the global economy. But how will we provide enough power to all the people who need it while still protecting our environment?

Power to the People, an hour documentary available to public television stations starting January 23, 2015, (check local listings), explores how innovation and new technologies are meeting our world's growing energy needs. But host and author Johan Norberg finds that the bigger challenge we face is not energy supply. The world is literally overflowing with energy. The challenge is how well equipped we are to safely convert, store and pay for it.

As Norberg travels the world in Power to the People, he interviews experts and peels back the layers of this global challenge. His journey starts in the Moroccan bazaars of Marrakech, which functioned for eons without modern conveniences, but where electric lights, computers, cell phones and credit cards are now ubiquitous. In a remote Berber village in the Sahara Desert, where cooking is still done over open flames, changes are happening rapidly. Now, families cook on gas stoves, and some even have refrigerators -- unprecedented changes in the standard of living.

Back in the U.S., Power to the People explores the great energy debate at home -- a country whose energy consumption is now surpassed only by China's. Norberg reveals, perhaps surprisingly, how cities like New York consume far less energy per capita than the rest of the country. The controversy over America's promising new energy source -- natural gas obtained through hydro-fracking -- is also examined, as are top-down, government-imposed solutions that have not succeeded. One example, continued federal subsidies for corn ethanol, has sent food prices soaring, and yet, ethanol has not produced the promised renewable energy return.

As a companion to the documentary Power to the People, an eBook by Johan Norberg will be published which reports on the making of the documentary and the challenges of providing power for an energy-hungry planet. It will be available for Kindle and other eBook platforms on January 23, 2015. Go to for further details.

Power to the People is written by Johan Norberg, directed by Jim Taylor and produced by Barbara Potter. Executive Producers are Thomas Skinner and Bob Chitester. Power to the People is a production of Free To Choose Media and is presented by WTTW National Productions.

Participants (in alphabetical order)

AbuBakr Bahaj
Professor of Sustainable Energy
University of Southampton, UK

Shikha Dalmia
Senior Analyst, Reason Foundation and
Columnist, The Week

Dieter Helm
Professor of Energy Policy
Oxford University, UK

Lynne Kiesling
Distinguished Sr. Lecturer of Economics
Northwestern University, Chicago

Scott Peterson
Sr. VP, Communications
Nuclear Energy Institute

Ramez Naam
Futurist and Author, The Infinite Resource

About Johan Norberg

Johan Norberg is a writer who focuses on globalization, entrepreneurship, and individual liberty. He is a senior fellow at the Cato Institute and author and editor of several books exploring liberal themes, including his newest book, Financial Fiasco: How America' s Infatuation with Homeownership and Easy Money Created the Economic Crisis. His book In Defense of Global Capitalism, originally published in Swedish in 2001, has since been published in over twenty different countries. Norberg's articles and opinion pieces appear regularly in both Swedish and international newspapers, and he is a regular commentator and contributor on television and radio around the world discussing globalization and free trade. His personal website is

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