SOURCE: PowerBar

July 01, 2005 07:25 ET

PowerBar Kicks Off 2005 Tour de France With "Live Like Lance" National Sweepstakes

One Grand Prize Winner Will Meet Lance Armstrong, Receive Tour-Worthy Trek Madone 5.9 Bike and Ride Alongside Armstrong's Coach Chris Carmichael During Personal Training Session

BERKELEY, CA -- (MARKET WIRE) -- July 1, 2005 -- PowerBar announces the "Live Like Lance" sweepstakes, a national online consumer promotion to celebrate the legend of Lance Armstrong as he embarks on his final Tour de France competition. PowerBar invites consumers to visit www.powerbar.com, where they can enter for a chance to win a Lance Armstrong prize package by correctly answering sports nutrition trivia questions. The sweepstakes will run throughout the 2005 Tour de France event and entries will be accepted by PowerBar until August 8, 2005.

One grand prize winner will receive a trip for two to the Lance Armstrong Foundation's Ride for the Roses event in Austin, Texas, this October, where they will meet Lance Armstrong and participate in his annual fundraising event. The winner also will be awarded a coaching session ride in Austin with Armstrong's coach Chris Carmichael, and a Trek Madone 5.9 bike, the model used by Armstrong during the Tour de France.(1)

Five first prize winners will receive a Ciclosport HAC 4 advanced sports computer with heart rate monitor and altimeter, a cycling jersey signed by Lance Armstrong and a bike messenger bag filled with POWERBAR® products. Ten second prize winners will receive the POWERBAR® products and bag. All winners will be selected in a random drawing from all eligible entries in August 2005, and will be notified via email.

"Meet the man, get his bike and train with his coach -- the Live Like Lance sweepstakes is designed to connect Armstrong fans with the cycling hero while honoring his outstanding career accomplishments," said PowerBar Marketing Manager Stephanie Brendel. "We've proudly fueled Lance with our sports nutrition products through his last six Tour de France victories, and wish him and all of the Discovery Channel riders our support heading into the Tour. In addition to his cycling records, Lance's commitment and passion for sport will be his legacy, which truly embodies the spirit and heritage of the PowerBar brand."

PowerBar and 2005 Tour de France

Lance Armstrong and the Discovery Channel Pro Cycling Team will compete against elite cyclists from across the world in the 2005 Tour de France. As the exclusive nutritional energy bar and gel supplier for Armstrong and the Discovery Channel team, PowerBar proudly provides the riders with the essential sports nutrition tools needed to help sustain their energy levels during the twenty-two day event.

Armstrong and Discovery Channel Team riders will consume roughly 6,500 to 7,000 calories each day of the Tour, where approximately 1,500 calories will be sourced by PowerBar sports nutrition products. This translates to each Discovery Team rider consuming an average of five PowerBar® Performance energy bars and five PowerBar® PowerGel® energy gels per competition day. For detailed PowerBar Tour de France nutrition information, check out the "Inside the Tour de France" article on the PowerBar website at: www.powerbar.com/NutritionResource/ToolsArticles/

About PowerBar

PowerBar is committed to helping enhance the health and wellness of active individuals by providing convenient nutritional products and sound nutrition information. Backed by decades of sports nutrition experience, PowerBar's product line includes a full spectrum of great-tasting food and beverage options developed to meet the nutrition and energy needs of everyone from athletes to individuals seeking healthy food choices. PowerBar proudly fuels world-class athletes including Lance Armstrong and Michael Phelps, and sponsors premier organizations and events including the Susan G. Komen Breast Cancer Foundation; The Leukemia & Lymphoma Society's Team In Training; Ironman North America Triathlons; and the Chicago, Boston and ING New York City Marathons. PowerBar is owned by Nestlé SA.

Source:

(1) The Trek Madone 5.9 bike will be custom-fitted for the sweepstakes winner at the Ride for the Roses event and shipped to their home following the event.

Contact Information

  • Media Contact:
    Kathleen Boyle
    Stanwood & Partners Public Relations
    781-544-3675
    Email Contact