SOURCE: Power Direct Marketing

June 27, 2005 12:55 ET

PowerDirect Continues Explosive Growth With Addition of Seven New Clients

Company Also Reveals Significant Repeat Business From Existing Clients Is Contributing to Revenue Growth

NEWPORT BEACH, CA -- (MARKET WIRE) -- June 27, 2005 -- PowerDirect, an innovator in to-the-door marketing, today announced the company has added seven new clients to its roster, including Old Navy, Boost Mobile, HSBC, Linens 'N Things, Petco, Home Depot, and PNC Bank. The company also revealed significant repeat business and new multi-market campaigns from its current clients -- such as Comcast, L.A. Fitness, and Best Buy -- are contributing to the rapid growth the company is experiencing.

"We set out in 2002 determined to move the doorhanger from a 'small-fry' medium to a higher, more prominent level in the marketing mix," said PowerDirect CEO & Founder Bill Borneman. "Our growth shows that savvy marketers from both Fortune 500 companies and Madison Avenue are seeing that a doorhanger can be dramatic, attention-grabbing and, in most instances, the most cost-effective direct marketing vehicle for reaching a targeted demographic. I attribute our growth to not only new clients on board but also continued demand from our existing client base."

Sparked by the trend away from mass marketing initiatives and direct mail, PowerDirect saw the opportunity in 2002 to transform the doorhanger into a more desirable, sophisticated target marketing vehicle. The company has since conducted hundreds of campaigns for an impressive roster of major advertising agencies and clients from the telecom/cable, financial and retail industries. PowerDirect became the first to package everything needed for to-the-door marketing campaigns -- printing and production of a super jumbo, high-quality doorhanger, demographic profiling and mapping, national distribution, independent auditing and post-campaign analysis. In each of its first three years, sales doubled, and the company expects revenue to double again in the next two years.

"Marketers are seeing that we can quickly mobilize, effectively target and make street-level changes if needed. In short, we're faster, less expensive and our clients are seeing response rates comparable to direct mail campaigns," added Borneman.

The new clients on board will engage PowerDirect in a variety of multi-market doorhanger campaigns, ranging from supporting new store openings and new service offerings to promotional and branding campaigns.


Southern California-based PowerDirect transformed the traditional doorhanger into a sophisticated, cost-effective direct marketing tool. Today, PowerDirect offers a unique all-inclusive to-the-door marketing package, which includes a super-jumbo, high-quality doorhanger, national distribution, comprehensive data and analytical capabilities. This unique package allows marketers exceptional direct response potential, strong recall and branding capability. In each of its first three years, sales doubled, and the company expects revenue to double again in the next two years. PowerDirect has worked with a number of clients, including Wunderman, Carat, Direct Partners, Best Buy, Comcast, U.S. Cellular and Alltel Wireless.

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