SOURCE: PowerDirect

April 16, 2007 15:14 ET

PowerDirect Offers "Green" Paper Alternative to Doorhanger Customers

NEWPORT BEACH, CA -- (MARKET WIRE) -- April 16, 2007 -- PowerDirect, the premier direct marketing agency specializing in jumbo doorhangers, announces that the company now provides an environmentally friendly, "green" paper option to its clients. In an effort to promote environmental best practices within the community, PowerDirect ( is proud to offer Forest Stewardship Council (FSC)-certified paper and print products that contribute to conservation and support the highest ecological standards in the paper market.

The Forest Stewardship Council ( was created to change the practice of sustainable forestry worldwide, and its purpose is to develop forest management standards throughout the United States. The FSC standards represent the world's strongest system for guiding forest management toward sustainable outcomes, and the FSC system strives to shift the market to eliminate habitat destruction, water pollution, displacement and violence against people and wildlife. PowerDirect now offers FSC-certified print and paper options for their jumbo doorhangers to its clients knowing that the wood and products used in the production of these doorhangers originates from FSC-certified sources.

"Environmental issues affecting the world are important to us, and we're proud to take a leadership role in the print marketing industry by offering green print and paper options to our clients," says Bill Borneman, PowerDirect's Chief Executive Officer.

In order for PowerDirect to provide FSC-certified products to their customers, the products must flow through an FSC "chain-of-custody" from an FSC-certified forest, to a paper manufacturer, and merchant, who have all received FSC chain-of-custody certifications and have been documented through a third party audit process. PowerDirect's supply chain partner and printing vendor, Color Ink, is one of only 200 printers nationwide that has a chain-of-custody certification by the FSC.

About PowerDirect

Southern California-based PowerDirect offers a unique all-inclusive doorhanger advertising package, which includes 1) high-quality printing of a super-jumbo, doorhanger, 2) national distribution with real-time GPS tracking plus on-site auditing, and 3) sophisticated pre and post-campaign analytics. This unique package delivers strong response and conversion rates plus exceptional brand recall capability. PowerDirect clients include among others: top advertising agencies Wunderman, Carat, Grey, FCB, DDB and Draft, and major advertisers: Best Buy, Comcast, U.S. Cellular, Old Navy, Home Depot, Macys, and Qwest. For more information

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