SOURCE: PowerDirect

January 23, 2007 14:14 ET

PowerDirect Taps Veteran Media Executive John Juniper as Director of Operations

NEWPORT BEACH, CA -- (MARKET WIRE) -- January 23, 2007 -- PowerDirect, an innovative direct marketing agency that specializes in doorhanger advertising, announced today that Mr. Juniper has joined the agency as Operations Director. Mr. Juniper will manage all aspects of the company's operations including auditing and distribution and will report to the Vice President of Operations, Ann Marie Griffith.

Mr. Juniper comes to PowerDirect from the production and television broadcast services industry where he served as Vice President of Operations for Wild West Media. During his tenure at Wild West Media's Irvine, CA headquarters, Mr. Juniper managed the broadcast news operation whose clients include the major all-news networks BBC, CNBC, CNN and Fox News.

"We are excited with what Mr. Juniper brings to the table and look forward to making huge strides in 2007," says Ms. Griffith.

Previous to his time in television news, Mr. Juniper filled various roles in the High Tech industry. His work has ranged from the Y2K Compliance project for business software giant Symantec Corporation to Client Relations and Systems Integration for Sharp Electronics. Mr. Juniper's varied experience has given him proficiency in product and project management in both the Fortune 500 arena and in small business enterprises and startups. Mr. Juniper is a graduate of San Jose State University in Silicon Valley.

About PowerDirect

Southern California-based PowerDirect is an innovative direct marketing agency that specializes in doorhanger advertising. PowerDirect has transformed the traditional doorhanger into a sophisticated, cost-effective direct marketing tool. Today, PowerDirect offers a unique all-inclusive doorhanger advertising package, which includes: 1) high-quality printing of a super-jumbo doorhanger, 2) national distribution with real-time GPS tracking plus on-site auditing, and 3) sophisticated pre and post-campaign analytics. This unique package allows marketers exceptional direct response potential plus strong recall and branding capability. PowerDirect was founded by entrepreneur Bill Borneman in 2002. PowerDirect clients include major advertising agencies and brands, including: Wunderman, Carat, Grey, FCB, DDB and Draft, Best Buy, Comcast, U.S. Cellular, Old Navy, Home Depot, Macys, and Qwest.

Contact Information

    Caroline Rustigian Bruderer
    K-LINE Publicity
    (949) 209-8760
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