SOURCE: Powered, Inc.

Powered, Inc.

June 15, 2009 08:30 ET

Powered Chief Marketing Officer Aaron Strout to Discuss Twitter as GPS for Social Media at the 140 Character Conference

AUSTIN, TX--(Marketwire - June 15, 2009) - Powered, the social marketing company, today announces that Chief Marketing Officer Aaron Strout will be participating in a panel discussion on the topic of "Twitter as the GPS for the Greater Social Media Mesh" at the 140 Character Conference in New York, NY on June 16-17, 2009.

The event will bring together various members of the Twitter community to discuss Twitter's role in industries ranging from media, to music, to sports, to publishing and much more. Strout, along with the other panelists, will discuss the potential that Twitter offers as a measure of interest and intent unlike other social media channels. They will explain how Twitter acts as a GPS, enabling users to examine forward-trending and establish what ripples will evolve into a swell and become a wave. Audiences will learn how this subsequent swell is then spread across the broader social mesh via video, audio and long form journalism and that the wave is the maturing of the swell into broadcast media and community conversation.


140 Character Conference - "Twitter as the GPS for the Greater Social Media Mesh"


Aaron Strout, CMO, Powered (@AaronStrout)
Brian Morrissey, Digital Editor at Adweek (@bmorrissey)
David Berkowitz, Emerging Media Director at 360i (@dberkowitz)
Hadley Stern, Vice-President at Fidelity Labs (@hadleystern)
Peter Fasano, Principal/Lead Catalyst at Mass+Logic (@pfasano)


Wednesday, June 17, 2009 at 9:20 a.m. ET


New World Stages, New York, NY


Powered creates social marketing programs that help brands connect and build relationships with their customers through managed online communities. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle -- from Awareness to Advocacy -- clients achieve measurable results with real-time data and insights. Our leading-edge, integrated technology platform coupled with years of experience building successful online communities sets us apart. We define the right community strategy, develop professional content, and deliver insightful program analytics to help clients meet their marketing objectives. Innovative global brands including HP, iVillage, Atkins, RadioShack, and Sony rely on Powered for intelligent social marketing programs that drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs.

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