SOURCE: Powered, Inc.

Powered, Inc.

September 14, 2009 10:00 ET

Powered, Inc. Unveils New Marketer's Resource Center for Social Marketing & Online Communities

Comprehensive Resource Designed to Educate All Marketers in Making Their Brands Social

AUSTIN, TX--(Marketwire - September 14, 2009) - Powered, the social marketing company, has introduced the Social Marketing Resources Center. Designed specifically for marketers from any company, the Social Marketing Resources Center is more than just case studies and blogs that one would expect to find on a corporate Website. Powered's resource center also offers frequent White Papers, Podcasts, Webinars and a host of strategic resources that provide marketers with real insight and education on the effectiveness of online communities, and how they help companies meet their marketing objectives throughout the customer lifecycle. Combining these tools with best-in-class case studies of Powered's clients, the company is helping marketers address the following:

  • What is Social Marketing? Powered provides the insight that makes "social marketing" more than a buzzword
  • Planning a Social Marketing Program: Powered provides practical steps and advice on how to create and successfully maintain a social marketing program
  • Content Consumers Love: Powered provides strategies and techniques for compelling content for your communities, with examples of successful programs
  • Branded Communities 101: Powered lays out the basics to help your company make the right decisions regarding social marketing programs, along with best practices, pitfalls and case studies
  • Social Marketing Measurement and ROI: How to measure social marketing effectiveness, and numbers to back up the real-world impact of online communities

Powered has created this resource center as part of its new corporate Website to help brands understand the benefits and challenges of building results-driven social marketing programs that create deeper customer engagement, drive purchase consideration and transactions, increase brand loyalty and advocacy, and deliver consumer insight to drive innovation.

In addition to these resources for marketers, Powered executives will also be presenting on the influence of social marketing at a number of marketing conferences through the remainder of 2009 including: Marketing Profs Digital Marketing World Fall 2009 Virtual Conference, The 6th Annual East Coast Emerging Growth Conference, and the BlogWorld and New Media Expo 2009.

For more information, please visit www.powered.com.

ABOUT POWERED

Powered creates social marketing programs that help brands connect and build relationships with their customers through managed online communities. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle -- from Awareness to Advocacy -- clients achieve measurable results with real-time data and insights. Our leading-edge, integrated technology platform coupled with years of experience building successful online communities sets us apart. We define the right community strategy, develop professional content, and deliver insightful program analytics to help clients meet their marketing objectives. Innovative global brands including HP, iVillage, Atkins, RadioShack, and Sony rely on Powered for intelligent social marketing programs that drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs.

For more information, please visit www.powered.com.

Contact Information

  • For More Information:
    Matt Trocchio
    SHIFT Communications
    617-779-1848
    Email Contact