SOURCE: Powered, Inc.

Powered, Inc.

February 23, 2010 08:30 ET

Powered's Joseph Jaffe to Discuss "How Retention Equals Acquisition" at AMA Free Virtual Event

AUSTIN, TX--(Marketwire - February 23, 2010) - Powered, a full-service social media agency, announced today that its Chief Interruptor, Joseph Jaffe, will be speaking at the American Marketing Association's Free Virtual Event -- "Social Media: Cracking the Code for Business Marketers" on February 25. Following the recent launch of his book, "Flip the Funnel: How to Use Existing Customers to Gain New Ones," Jaffe will outline for participants how retention can become the new acquisition for businesses today and in doing so, literally transform the way companies go to market and establish a critical competitive edge and advantage.

Jaffe's "Flip the Funnel" book begs the question of marketers, "What if we got it all wrong? If the majority of our revenue comes from returning customers, why aren't we doing more for them?" Jaffe proposes giving existing customers a mouthpiece, and instead of your company continually pushing out its message to new customers, empowering existing customers to become the megaphone of your brand for future customer acquisitions.

At the AMA Free Virtual Event, Jaffe will introduce the 10 new rules of customer service and present a social media-powered customer activation model that harnesses the true potential and impact of customer-generated word-of-mouth, reviews and referrals.

For more information about "Flip the Funnel: How to Use Existing Customers to Gain New Ones" visit

What: AMA Free Virtual Event - Social Media: Cracking the Code for Business Marketers

Who: Joseph Jaffe, Chief Interruptor, Powered (@jaffejuice)

When: Thursday, February 25, 2010 at 2:00 p.m. ET

Where: To register, go to


Powered is a full-service social media agency that helps brands and their agencies establish a meaningful brand presence across the social media spectrum. Powered builds and executes social media programs utilizing a full suite of services and technologies to address earned media, Facebook and mobile applications, content marketing, and branded communities. Over 60 global brands rely on Powered for results-oriented social marketing programs that drive sales and build brand loyalty. Every day, millions of consumers connect with their favorite brands using Powered solutions. Powered and its new subsidiaries crayon, Drillteam, and StepChange maintain offices in Austin, New York, Portland, and San Francisco. For more information please visit

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