New Look

New Look

April 26, 2012 05:33 ET

Powerful Patterns and Pretty Print-Cesses: Get Ready for Summer With New Look Dresses

With prints topping the fashion charts this summer, stand out from the crowd with New Look's seasonal range of summer dresses

LONDON, UNITED KINGDOM--(Marketwire - April 26, 2012) - With the promise of good weather starting to flirt with our wardrobes, it's time to get prepared for those lazy lawn days and sultry nights when only the best summer outfits will do. Summer brings with it the opportunity to splash ourselves with lively colours, bare our shoulders and swap boots for open sandals. However there is only one queen of summer: the dress! And this summer dresses just got powerful; with fiery prints, bold patterns and striking colours making their way from the catwalk to the high street. With songstress Jessie J recently sporting invigorating bold prints on BBC's The Voice, there's no denying that prints are reigning supreme. Favourite fashion retailer, New Look, are among the first to offer an array of powerful print dresses; from brightly coloured Mexican and Aztec inspired patterns to flattering asymmetrical wrap dresses.

A throw back to the swinging 60s, a time of self-expression and fun, prints have always held their place in the fashion stakes. Big, bold and assertive, prints have made their way from being used solely for shawls and scarves to owning individual garments. Miss Sixty, an advocate for all things 60s, offers a charming range of floral print dresses - available at New Look. From the one shouldered butterfly dress (£79.99) with an elegant knot strap that exudes summer to mono-floral designs that bridge the gap between work and play. Rooted in 60s prints with a vintage feel that is simply timeless, Miss Sixty dresses will make this summer as memorable as the next.

Inspired by the catwalk, New Look's 2012 summer dress collection is undeniably Central American in theme, with Mexican patterns and Aztec inspirations emboldening the line. A testament to the strength of individual designs, some garments carry single patterns. Maxi dresses are great at carrying bold designs, are flattering and create an immediate silhouette effect. The New Look Naomi Mustard Aztec Maxi Dress (£34.99) is perfect for sultry summer evenings, with a T-bar cut out back and gorgeous, musky blues and beiges. Effortlessly flattering, halter neck maxi dresses pinch in the waist and sit below the bust. New Look's Mizumi Blue and White Diagonal Stripe Maxi Dress (£27.99) boasts a smocked bandeau bust that perfectly complements the confident wide stripes.

Summer dresses provide the perfect vehicle for bright accessories. Adorn light summer dresses with stud earrings and simple necklaces, and embellish maxi dresses with bold bangles and dangly earrings.

This year, make your own print on summer with New Look

About New Look

New Look are award winning fashion retailers, and offer a wide choice of clothing to suit all tastes. From jackets to handbags, maternity clothes to jumpsuits, mens shoes to kidswear, New Look offers glamorous clothing at affordable prices.

Address - 45 Mortimer Street, London, W1W 8HJ

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