SOURCE: Global Icons

Global Icons

June 21, 2012 06:00 ET

Powerhouse Gym® Boosts Brand Equity With Global Icons

LOS ANGELES, CA--(Marketwire - Jun 21, 2012) - Global Icons, the premier global brand licensing agency, announced today its exclusive worldwide representation agreement with Powerhouse Gym®, a leader in the fitness industry for over 35 years.

Global Icons will support Powerhouse Gym's strategic brand initiatives by increasing brand exposure through engaging product collections worldwide. The brand extension development will focus on lifestyle products that promote healthy living such as sports apparel, sporting equipment, and nutritional supplements for both the active fitness enthusiast and the everyday consumer.

Joseph Poggi and John Higgins, Managing Members of Phoenix 1 Ventures, LLC, of Birmingham, Michigan, selected Global Icons on behalf of Powerhouse Gyms International and participated in the negotiation of the agreement. This is part of a worldwide expansion of Powerhouse Gyms International for which Phoenix 1 Ventures has been retained as consultants.

"With their expertise in brand licensing, Global Icons will assist in strengthening Powerhouse's mission to help people reach their fitness potential," said Henry Dabish, CEO and President of Powerhouse Gyms International.

As one of the most recognized names in fitness, Powerhouse Gym has helped generations achieve life changing results. The health club chain, which began as a single inner-city establishment in Highland Park, Michigan, has become a well-known and well-respected health club organization with over 300 locations around the world.

"The Powerhouse program will push the limits of product innovation so consumers can stretch their own health and fitness boundaries," says Mike Gard, COO of Global Icons. "Powerhouse will be backed by our global team of licensing experts and together we will optimize the brand potential and increase market penetration."

About Powerhouse Gym
Powerhouse Gym is the fastest growing gym licensing organization in the world. We are distinguished by our unsurpassed motivating atmosphere, knowledgeable staff and premier exercise equipment, which supports our members in meeting their individual fitness goals. Our primary business is licensing the "Powerhouse" trademarks for use on fitness facilities, merchandise, equipment and clothing. Powerhouse Gym is a licensing organization in the USA and utilizes master territory developers internationally, which allows its licensees to utilize their own entrepreneurial spirit in their health clubs. For more information regarding Powerhouse Gym, please visit

About Global Icons
Global Icons, the premier brand licensing agency, specializing in the development and extension of corporate brands and trademarks, has attracted world class clients by consistently developing new categories and unique products. Through the establishment of the right brand extensions, the company succeeds in increasing brand awareness, as well as, creating new customers and new revenue. Select clients include BMW, Chuck E. Cheese's®, Crock-Pot®, Captain Morgan®, Dannon®, Duraflame®, Ford Motor Company, GUINNESS®, Hollywood, HUMVEE®, Lava Lite®, MINI, Motorola, MR. COFFEE®, Mrs. Fields®, Oster®, Powerhouse Gym®, and Sunbeam®, among others. For more information regarding Global Icons, LLC, please visit

About Phoenix 1 Ventures
Select clients of Phoenix 1 Ventures, and its Members, include Concentra, AdeptBio, Maeda Corporation, and MNJV on projects within the USA and in South East Asia. For more information regarding Phoenix 1 Ventures, LLC, please email

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