August 17, 2011 12:59 ET Announces Participation From Preeminent Industry and Government Leaders at ASIA Power Architecture® Conference

Agenda Features Some of Today's Most High Profile Executives Across the Globe Presenting on Ways Power Architecture Technology Is Powering the Interconnected, Interactive, Intelligent World; C*Core, ChinaChip, Freescale, IBM, LSI, Lauterbach, Synopsis, & VeriSilicon Join in Sponsoring Unique ASIA Power Architecture® Conference September 1 in Shenzhen, China; IBM's Watson, Based on POWER7 Processors, Is One of Nearly 20 Demonstrations to Be Shared During the Event

PISCATAWAY, NJ--(Marketwire - Aug 17, 2011) - today revealed the agenda and speaker slate for its 2011 ASIA Power Architecture Conference, a one day executive conference to be held in Shenzhen, China, September 1, 2011. The conference features Chinese government officials, some of today's most high profile executives from across the globe, and members of, who will focus on the future vision and application of Power Architecture® technology, debut new technology and products, and celebrate the technology's 20th anniversary.

"This event provides direct access to some of the industry's most renowned experts who, collaboratively, have driven Power Architecture technology to worldwide market leadership," said Elmer Corbin, member, Board of Directors for

The ASIA Power Architecture Conference is sponsored by C*Core, ChinaChip, Freescale, IBM, LSI, Lauterbach, Synopsis, and VeriSilicon. Attendance is complimentary. To register, visit

"The support from government, private industry and academia that this event has drawn clearly demonstrates how Power Architecture technology has become the mind, heart and core of computing and communications today," said Preet Virk, member, Board of Directors for and marketing director for Freescale's Networking Segment.

ASIA Power Architecture Conference Agenda* Highlights:
9:00 - 12:45, Morning

  • Opening Remarks, Dr. Kai Wang, GM & VP, Freescale
  • Keynote: "The Progress & Prospect of Chinese IC industry," Mr. Xiaotian Xu, The Executive Vice Chairman of CSIA
  • "C*Core Evolution and Prospect," Mr. Jian Zheng, Chairman of the Board, C*Core
  • "Building Watson, DeepQA technology overview and a brief of Jeopardy!," Dr. Yuan Ni, Staff Researcher, IBM China
  • "Power Architecture 20 Years of Innovation," Mr. Fawzi Behmann, Director of Marketing & Strategic Advisor,
  • "Why Power, Why Now?," Mr. Elmer Corbin, Director, Custom Processors and Power Architecture Business Development, IBM Systems and Technology Group
  • "Vision for Power Architecture Based Multicore Solutions," Mr. Preet Virk, Director, Networking Segment Marketing, Freescale
  • "Smart World, Great Opportunity - Introducing A High Performance End-User Platform Chip for Cloud Devices," Mr. Walter Li, CEO, Chinachip

13:45 - 14:45, Afternoon

  • Executive Round Table: ThinkPower for the Future
    • Moderators: Mr. Zuonan Xiao, General Manager, C*CORE and Dr. Kai Wang, General Manager & Vice President, Freescale
    • Participants: Mr. Jiang Zheng, Chairman of the Board, C*CORE, Mr. Walter Li, CEO, Chinachip, Dr. Lisa Su, Senior Vice President & GM Networking & Multimedia Group, Freescale, Mr. Mark Ireland, Vice President Semiconductor Products and Services, IBM, Mr. Rich Goldman, Corporate Vice President Marketing & Strategic Alliances, Synopsys, Mr. Bill Wang, Corp. Vice President Business Development, VeriSilicon

14:45 - 16:30

  • "VeriSilicon Open Platform for PowerPC-based SoC," Mr. Rui Wang, VP of China Sales, VeriSilicon

  • "Axxia® Communication Processor Overview," Mr. Cooky Shi, Senior Systems Applications Engineer, LSI

  • "Advancing Engineering Education Using Power Architecture," Dr. Vazgen Melikyan, Director, Synopsys Armenia Educational Department

16:30 - 18:00, Networking and Demonstrations
*Schedule subject to change.

The conference will also feature a special demonstration of "Watson" based on Power Architecture which represents a breakthrough and leadership in artificial intelligence, natural language processing and computation & analytic capability. For more information and updates, visit or follow us on Twitter @Powerorg.

About, the organization that promotes and develops standards for Power Architecture® technology, is celebrating 20 years of innovation leading to unrivaled market leadership and a collaborative ecosystem that will continue advancing and creating new technology across an increasing breadth of markets and applications. For more details, visit

The Power Architecture and word marks and the Power and logos and related marks are trademarks and service marks licensed by All other product or service names are the property of their respective owners. © 2011.

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