PowerStream Inc.

PowerStream Inc.
Barrie Hydro Distribution Inc.

Barrie Hydro Distribution Inc.

March 04, 2009 14:00 ET

PowerStream to Support Concert Delivering Earth Hour Message

Music festival planned for downtown Barrie is more than just about the music

BARRIE, ONTARIO--(Marketwire - March 4, 2009) - PowerStream Barrie Hydro Distribution is hoping that those who are in attendance at the Barrie Earth Hour Music Festival, an event the utility has agreed to sponsor which has been scheduled for the evening of March 28, 2009 in downtown Barrie, will recognize that the concert is more than just about the music.

Although the event will feature several top music artists including David Usher, Tal Bachman, After Tuesday and Derek James Tilley, it is being held in support of Earth Hour, a global climate change initiative run by the World Wildlife Fund (WWF), which calls on individuals and businesses around the world to turn off non-essential lighting for one hour. This year, Earth Hour is scheduled for Saturday, March 28 between 8:30 and 9:30 pm.

"Supporting events and activities that help to deliver the Earth Hour message on how individual action on a mass scale can assist in the battle against global climate change is consistent with our company's commitment to conservation and protecting the environment," Brian Bentz, President and CEO of PowerStream, said. "Of course, we hope people enjoy themselves at the music festival but more importantly we want them to understand the role each of us can play in making this world a better place to live in."

"We thank the Earth Hour Music Festival Board of Directors for bringing this opportunity to our attention and look forward to working with one of our company's municipal shareholders, the City of Barrie, on this exciting event," he said, adding how PowerStream continues to build awareness among its customers for protecting the environment through the delivery of conservation programs as well as the company's "Go Green with PowerStream" messaging.

"Furthermore, the Green Energy Act, recently introduced for its initial reading in the provincial legislature, will call on utilities such as PowerStream to become more involved in green initiatives, especially in the area of renewable energy."

Patrick Guran, PowerStream's Chief Energy Conservation Officer, also supports the province's introduction of the Green Energy Act but believes the responsibility for protecting the environment and maintaining the health of the planet ultimately comes back to the individual.

"Legislating change is helpful to a point," Guran said. "But it is the individual person that makes the choice to conserve or take other action to protect the environment. Events and activities like the Barrie Earth Hour Music Festival build awareness and assist in changing the way people think and behave."

In further support of Earth Hour, the company is also sponsoring an Earth Hour walk in Woodbridge, Ontario on March 28 and will be turning off the lights at its offices in Barrie and Vaughan between 8:30 and 9:30 p.m.

More information about the Barrie Earth Hour Music Festival is available on the official event website at www.earthhourbarrie.com.

About PowerStream

PowerStream Inc. is the second largest municipally-owned electricity distribution company in Ontario, providing service to more than 315,000 residential and business customers in Alliston, Aurora, Barrie, Bradford West Gwillimbury, Beeton, Markham, Penetanguishene, Richmond Hill, Thornton, Tottenham and Vaughan. It is an incorporated entity, jointly owned by the municipalities of Barrie, Markham and Vaughan.

About Earth Hour

Earth Hour was first celebrated two years ago in Sydney, Australia, when 2.2 million people and thousands of businesses turned out their lights, allowing the message about climate change to shine brightly. In March 2008, Earth Hour went global. More than 400 cities, thousands of businesses and over 50 million people around the world turned off their lights for one hour to demonstrate their commitment to slowing the effects of climate change. This year, the goals for Earth Hour are bigger because the stakes are higher. Already 250 cities in 74 countries have agreed to take part including most municipalities within PowerStream's service territory.

Contact Information

  • Media Contact:
    PowerStream Inc.
    Eric Fagen
    Director, Corporate Communications
    (905) 532-4522 or Media Line (24/7): (905) 532-4400
    Email: eric.fagen@powerstream.ca