Poynt Corporation
TSX VENTURE : PYN

Poynt Corporation

June 29, 2011 04:00 ET

Poynt Adds Depth and Breadth to Local Search in Italy With Seat PG

CALGARY, CANADA and TURIN, ITALY--(Marketwire - June 29, 2011) - Poynt Corporation (the "Company" or "Poynt Corp.") (TSX VENTURE:PYN), a leading provider of mobile local search services, and the Italy-based local business search company, SEAT Pagine Gialle ("Seat PG"), are pleased to announce the availability of directory listings information for Italy, in the Poynt application ("Poynt" or the "App"). Users in Italy can now search by key words for businesses using the business search icon. The agreement is expected to increase Poynt's revenue from the Italian market, as the relationship with Seat PG is expected to increase the quality of the search results in the Italian market, which leads to a better user experience, increased queries, and ultimately increased page views. Poynt monetizes these page views through display advertising.

SEAT PG is the leading online yellow and white pages directory in Italy with over 12 million households and 4 million businesses listed. In 2010, the directory had over 365 Million views. SEAT PG business search results are now integrated into Poynt and delivered to users' mobile devices based on their location and whenever a keyword or category query for local businesses, or restaurant information is performed.

"We are committed to partnering with leading data partners around the world and are very pleased to be offering Seat PG to our Poynt users in Italy," said Andrew Osis, CEO, Poynt Corp. "The addition of the Seat PG listings adds further depth and breadth to our business, people and restaurant searches, for people on the go."

"We are delighted to work with Poynt to integrate PagineGialle Mobile database into their successful mobile application which is available across Europe" said Paolo Chiaberto, Responsible for Mobile Project of Seat PG. Leveraging mobile as the fastest growth marketing channel extends the reach of our customers, the retailers, to their customers, the consumer."

Poynt is a convenient and timesaving GPS-enabled application that gives users the power of multiple applications in one intuitive package. Poynt connects consumers to local businesses, restaurants, movie theaters and weather information at the moment they are looking to buy or acquire products. Poynt provides consumers the ability to move beyond discovery of their local area to view movie trailers and reviews, click-to-call businesses, get directions, browse listing websites and read reviews and book dining reservations.

Poynt is a free application available on, iPhone, iPad and iPod Touch, Android, Nokia QT and Windows Phone 7 devices, BlackBerry smartphones and BlackBerry Playbook tablets in Canada, the United States, the United Kingdom, France, Italy, Germany, Spain and Australia. Poynt is available through the respective app stores or via Over the Air download at m.poynt.com.

About Poynt Corporation

Poynt Corp. (about.poynt.com) is a global leader in the mobile local advertising space. Their Location Based Search application, Poynt (www.poynt.com), enhances the consumers' ability to connect with the people, businesses and events most important to them. Poynt is available on iPhone and iPod Touch, Android , Nokia QT and Windows Phone 7 devices, BlackBerry smartphones and BlackBerry PlayBook tablets, in Canada, the United States, Europe and Australia. Poynt Corp. entered the mobile publishing space with the recent acquisition of an advertising publishing platform. Key contracts on both the supply and demand sides are in place to provide inventory into the platform and publishers to display the inventory. Whether through the Poynt Local Search App or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN.

Contact Information

  • Media Communications Contact:
    Europe:
    Howard Jones or Nicole Littlewood
    CCGroup Communications Ltd, for Poynt Corp
    +44 118 920 7650
    poynt@ccgrouppr.com

    Poynt Corporation Contact:
    Andrew Osis
    President & CEO, Poynt Corporation
    403-313-3719
    www.poynt.com