Poynt Corporation
TSX VENTURE : PYN

Poynt Corporation

August 23, 2011 08:00 ET

Poynt for Blackberry Playbook Now Localized and Available in Germany, France, Spain and Italy

Upgraded Tablet App Also Supports Events Search In North America and United Kingdom and Localized Search Capabilities in All Regions

CALGARY, ALBERTA--(Marketwire - Aug. 23, 2011) - Poynt Corporation (TSX VENTURE:PYN) ("Poynt Corp." or the "Company"), a global leader in mobile local search and advertising, has released a new version of their award-winning local search application Poynt ("Poynt" or the "App") on the BlackBerry® Playbook™ tablet for use in Germany, France, Spain and Italy in their respective languages.

North American and United Kingdom Playbook tablet users now have access to the Events search vertical allowing them to search for concerts, sporting events, festivals, and other local events and venues. Users can search by location, date, category or performer and have access to detailed event information, including turn-by-turn directions, performance details, venue details, event websites and images, without leaving the app. The up-to-the-minute content is provided by a Poynt content partner, Eventful, the leading digital media company connecting 20 million consumers to local events. Users can add events to their device calendar or send details to friends via email, Facebook or Twitter.

'Search from here'—one of the more popular functionalities of the existing version of the App—has also been added. The feature allows users to fully plan their days or their evenings by making a search listing their location in order to find additional business, movie, restaurant and event listings nearby. For example, this allows users to plan a complete evening out by choosing a restaurant and making dinner reservations and then finding a movie theatre in the area, booking movie tickets and getting directions all without exiting the app. This functionality makes Poynt a truly valuable personal assistant tool when planning your day.

Playbook tablet users in Europe and North America can integrate Poynt across their devices by pairing their BlackBerry PlayBook tablet with their BlackBerry smartphone. Pairing allows users to take advantage of the larger user interface offered by the BlackBerry PlayBook while still taking full advantage of the features available through their BlackBerry smartphone.

"The BlackBerry PlayBook tablet offers a very user-friendly interface and allows us to showcase the wealth of events data and multimedia available. Providing users in Europe with the ability to use Poynt for the PlayBook tablet in their native languages is important to us as we recognize the value of local content," stated Andrew Osis, president and CEO of Poynt Corp. "We anticipate that continued growth in feature sets and geographies will translate into continued revenue growth for Poynt Corp."

"With richer data sets and verticals comes increased usage of the App – both in frequency and length of time. We continue to see an increased number of searches per user as we expand the features and functionality within Poynt. This, in turn, translates into increased advertising revenue."

Poynt is a convenient and timesaving GPS-enabled mobile application that connects consumers to local businesses, events, restaurants, movie theatres, gas prices and weather information at the moment they are looking to buy or acquire products or services. Poynt provides consumers with the ability to move beyond discovery of their local area to view movie trailers and reviews, buy movie tickets, click-to-call businesses, get directions, browse listing websites, read reviews and book dining reservations, all without leaving the App.

Poynt revenue is driven by providing contextual and relevant advertising to users through searches, local queries, page views, and transactions within the App. Each user query generates several page views, which are monetized through display advertising and sponsored listings paid for by advertisers on a cost per thousand impressions (CPM) basis or on a cost per click (CPC) basis. Transactions, such as ticket sales and restaurant reservations, also contribute to revenues on a fee for service basis.

Poynt is available as a free download for users in Canada, the United States, the United Kingdom, Germany, France, Italy, Spain and Australia on BlackBerry® smartphones, BlackBerry Playbook™ tablet, iPhone, iPad and iPod Touch, Android, Windows Phone 7 and Nokia devices from the respective App Stores. Poynt is also available via Over the Air download at m.poynt.com.

About Poynt Corporation

Poynt Corp. (about.poynt.com) is a global leader in the mobile local advertising space. Its Location Based Search (LBS) application, Poynt (www.poynt.com), enhances a user's ability to connect with the people, businesses and events most important to them. Poynt is available on iPhone and iPod Touch, Android, Nokia QT and Windows Phone 7 devices, BlackBerry® smartphones and BlackBerry PlayBook™ Tablets in Canada, the United States, Europe and Australia. Poynt Corp. entered the mobile publishing space with the recent acquisition of an advertising publishing platform in January 2011. Key contracts on both the supply and demand sides are in place to provide inventory into the platform and publishers to display the inventory. Whether through the Poynt Local Search App or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN.

Forward-Looking Statements:

This news release contains forward-looking statements relating to the effect of growth in feature sets and geographies on Poynt Corp.'s revenues; effect of increased usage of the App on monetizeable inventory; and revenue potential associated with the. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.

These forward-looking statements are based on certain key assumptions regarding, among other things: the ability of the Company to successfully implement the localized version of the App in Germany, Italy, France and Spain, customer usage of the App, the continued successful development, implementation and execution of the App, the ability to protect the Company's intellectual property and conditions in general economic and financial markets. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: risks that the Company will not be able to implement the localized version of the App in Germany, Italy, France and Spain; that the localizstion of the App on the Blackberry Playbook in Germany, Italy, France and Spain will not result in anticipated revenues; the deteriorating economic and market conditions that could lead to reduced spending on information technology products; competition in our target markets; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company's strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's existing and newly introduced products and fee structures; the success of the Company's brand development efforts; risks associated with strategic alliances; reliance on distribution channels; product concentration; need to develop new and enhanced products; potential product defects; our ability to hire and retain qualified employees and key management personnel; and risks associated with changes in domestic and international market conditions and the entry into and development of new for the Company's products.

The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. Apple App Store and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. Windows is a registered trademark of Microsoft Corporation in the United States and other countries. Android is a registered trademark of Google Inc. Nokia is a registered trademark of Nokia Corporation.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact Information

  • Poynt Corporation
    Andrew Osis
    President & CEO
    403-313-3719
    www.poynt.com

    FortyThree PR, Inc.
    Evie Carter
    Public Relations
    831-401-3175
    poynt@43pr.com

    Liolios Group, Inc.
    Scott Liolios or Matt Glover
    Investor Relations
    949-574-3860
    info@liolios.com