Poynt Corporation
TSX VENTURE : PYN

Poynt Corporation

May 25, 2011 09:00 ET

Poynt Corporation Announces Child Search Partnership with Missing Children Society of Canada

Poynt to Push Geo-Relevant & Timely Child Search Alerts to User Base Worldwide

CALGARY, ALBERTA--(Marketwire - May 25, 2011) -Poynt Corporation (TSX VENTURE:PYN) ("Poynt Corp." or the "Company"), a leading provider of mobile local search services, is pleased to announce an agreement with the Missing Children Society of Canada (MCSC), to integrate a push geo-targeted Child Search Alert system into the Poynt App to aid in the timely recovery of missing children. Established 25 years ago in 1986, MCSC is the only non-profit organization in Canada that actively investigates cases of missing children.

In Canada alone over 50,000 children are reported missing every year; that's an average of 1 child every 10 minutes*. As part of MCSC's National "I Stop" campaign, Poynt Corp. has committed to develop and implement the first geo-relevant push alert system of its kind. The Missing Children Society of Canada will be able to quickly notify Poynt users within a relevant, geo-targeted area with their Child Search Alerts on breaking developments of an active missing child investigation. The notification will include important information about the missing child's active case such as last known location, physical description, photos and other pertinent details to help Poynt users in the area identify the missing child.

"Geographically targeting notifications based on information provided by MCSC regarding a missing child's case is a game changer in the search for missing children," said Andrew Osis, CEO & President of Poynt Corp. "There are numerous apps out there to inform the public about missing child cases. What makes this tool vitally different is our ability to geo-target breaking updates to our established user base of 7.6 million people worldwide. This is a partnership that Poynt is proud to be a part of."

"Being able to notify people in the immediate area where we are conducting an investigation in a child's case or where a missing child has recently been sighted will be extremely helpful in our active investigations," said Amanda Pick, Executive Director of MCSC. "Everyone – every single Canadian - has the ability to help bring an end to child abduction in our country. This partnership with Poynt gives people the powerful possibility of being part of the team that brings a missing child home. "

"Increasingly, our investigators are working child abduction cases that cross international borders," continued Pick. "Having the ability to connect with Poynt's existing, engaged 7.6 million users in countries around the world is a huge asset to our investigation team. Most importantly, it's a huge asset to our searching families."

In addition to developing technology to support MCSC in their search for missing children, Poynt Corp. is also proud to sponsor MCSC's Candlelight Gala being held in Calgary, Alberta on May 26th 2011. Poynt Corp. will continue to be involved in various co-marketing and awareness initiatives with MCSC.

For more information on the Missing Children Society of Canada, please visit (http://www.mcsc.ca.)

* Missing Children's Society of Canada (http://www.mcsc.ca/Statistics.aspx)

About Poynt Corporation

Poynt Corp. (about.poynt.com) is a global leader in the mobile local advertising space. Their Location Based Search application, Poynt (www.poynt.com), enhances the consumers' ability to connect with the people, businesses and events most important to them. Poynt is available on iPhone and iPod Touch, Android, Nokia QT and Windows Phone 7 devices, BlackBerry® smartphones and BlackBerry PlayBook™ Tablet in Canada, the United States, Europe and Australia. Poynt Corp. entered the mobile publishing space with the recent acquisition of an advertising publishing platform. Key contracts on both the supply and demand sides are in place to provide inventory into the platform and publishers to display the inventory. Whether through the Poynt Local Search App or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN.

Forward-looking Statements

This news release and related disclosure contains forward-looking statements relating to the deployment of push and geo-fencing technology. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.

These forward-looking statements are based on certain key assumptions regarding, among other things: the ability of the Company to successfully implement the required technology. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: risks that the Company will not successfully implement the technology; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company's strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's existing and newly introduced products and fee structures; and the success of the Company's brand development efforts; risks associated with strategic alliances; reliance on distribution channels; product concentration; need to develop new and enhanced products; potential product defects; our ability to hire and retain qualified employees and key management personnel; and risks associated with changes in domestic and international market conditions and the entry into and development of new for the Company's products.

The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact Information

  • Public Relations Contact:
    FortyThree PR, Inc.
    Evie Carter
    831-401-3175
    poynt(at)43pr.com

    Poynt Corporation
    Andrew Osis
    President & CEO
    403-313-3719
    http://about.poynt.com