Poynt Corporation
TSX VENTURE : PYN

Poynt Corporation
Yellow Pages Group
TSX : YLO

Yellow Pages Group

December 29, 2010 09:01 ET

Poynt Corporation Partners With Yellow Pages Group

Yellow Pages Group to Provide Local Search Content and In-App Advertising to Poynt

CALGARY, ALBERTA--(Marketwire - Dec. 29, 2010) - Poynt Corporation (TSX VENTURE:PYN) (Poynt Corp.), a leading provider of mobile local search services, and Yellow Pages Group (YPG), a leading performance media and marketing solutions company, are pleased to announce an agreement for YPG to provide Canadian business content to the Poynt mobile local search application for BlackBerry, iPhone, Android and Windows Phone 7 smartphones. The five-year agreement, which includes an annual licensing fee, uses YPG's public API (YellowAPI) to grant the Poynt app access to the 1.5 million business listings it currently holds.

The partnership provides the Poynt app with mobile banner advertising, through Mediative, a recently launched division of YPG which services national accounts.

"YPG has been a tremendous partner as we have evolved and grown," said Andrew Osis, CEO of Poynt Corp. "We are pleased to continue this relationship as we continue to provide relevant, compelling data to consumers as they go about their daily lives."

"Our agreement with Poynt emphasizes the opportunities our content can create for local search apps and how YellowAPI can drive additional visibility to our advertisers through partners such as Poynt," said Stéphane Marceau, Chief Marketing Officer of Yellow Pages Group.

Poynt recently won RIM's BlackBerry "Super Apps" Developer Challenge and is one of the leading mobile applications for BlackBerry.

Poynt is available for download from m.poynt.com or from the respective smartphone app stores.

About Poynt Corporation

Poynt Corporation (about.poynt.com) develops and operates mobile applications that enhance the consumers' ability to connect with the people and businesses most important to them. Their multi-award-winning Poynt application (www.poynt.com) is a mobile local search service available over BlackBerry smartphones, iPhone and iPod Touch, Android devices and Windows Phone 7. Through agreements with directory and vertical content providers in Canada, the United States, Europe and Australia, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Poynt Corporation trades on the TSX Venture Exchange under the symbol PYN.

About Yellow Pages Group

Yellow Pages Group (YPG) is Canada's leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country's largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX:YLO) which owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca™, AutoTrader.ca, LesPAC.com, and RedFlagDeals.com. The Yellow Media Inc. network of online properties reaches over 11.5M unique visitors monthly. For more information: www.ypg.com.

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