Poynt Corporation

Poynt Corporation

August 03, 2011 01:00 ET

Poynt for Windows Phone 7 Launches in Germany, France, Italy and Spain

Local language integration drives usage and revenue

CALGARY, ALBERTA--(Marketwire - Aug. 3, 2011) - Poynt Corporation ("Poynt Corp." or the "Company") (TSX VENTURE:PYN), a leading provider of mobile local search services, today announced the availability of the Poynt App ("Poynt" or the "App") for Windows Phone 7 users in Germany, France, Italy and Spain in their respective local languages.

Poynt harnesses the power of multiple applications in one intuitive package. Users can search for businesses, retailers, restaurants and cinema listings. The cinema section provides showtimes, trailers and film ratings while the restaurant section allows users to search restaurants by cuisine, name or proximity. Poynt allows users to interact with the listing through mapping locations, viewing restaurant information, booking dinner reservations and viewing local weather forecasts. Poynt's integrated weather screen allows users to view real-time weather conditions. Users can add search results to their calendar or send details to friends via email as well as share listings via Facebook or Twitter without exiting the application. One of the unique qualities of the Windows Phone 7 device includes the pivot feature, which facilitates toggling between different features and screens.

With the addition of the Windows Phone 7 platform in key European markets such as Germany, France, Italy and Spain, Poynt user interactions will drive increased user numbers, searches, page views and revenue as the App continues to be monetized with display advertising.

"Poynt for Windows Phone 7 extends our local search solution to even more European consumers in these regions," said Andrew Osis, CEO, Poynt Corp. "Windows Phone 7 is poised to be a successful platform worldwide and we are extremely excited to offer the Poynt application in more languages to more users."

Poynt is a free application and is now available to BlackBerry smartphone®, BlackBerry PlayBook™, Android, iPhone, Windows Phone 7 and Nokia QT users in Canada, United States, the United Kingdom, Germany, France, Italy, Spain and Australia. Poynt is available for download from the respective app stores or via Over the Air download at m.poynt.com.

About Poynt Corporation

Poynt Corp. (about.poynt.com) is a global leader in the mobile local advertising space. Their Location Based Search application, Poynt (www.poynt.com), enhances the consumers' ability to connect with the people, businesses and events most important to them. Poynt is available on BlackBerry smartphones, BlackBerry PlayBook Tablet, iPhone and iPod Touch, Android, Nokia QT devices and Windows Phone 7 in Canada, the United States, Europe and Australia. Poynt Corp. entered the mobile publishing space with the recent acquisition of an advertising publishing platform. Key contracts on both the supply and demand sides are in place to provide inventory into the platform and publishers to display the inventory. Whether through Poynt or the ad publishing platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN.

Forward-looking Statements

This news release contains forward-looking statements relating to the effect of expanding device platforms on user discovery and adoption of the Poynt local search application and the revenue potential associated with and expected user growth of platform expansion. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.

These forward-looking statements are based on certain key assumptions regarding, among other things: the continued successful development, implementation and execution of the Poynt local search application, the ability to protect the Company's intellectual property and conditions in general economic and financial markets. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: risks that the Company will not be able to implement the preload; that the preload will not result in anticipated revenues; the deteriorating economic and market conditions that could lead to reduced spending on information technology products; competition in our target markets; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company's strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's existing and newly introduced products and fee structures; the success of the Company's brand development efforts; risks associated with strategic alliances; reliance on distribution channels; product concentration; need to develop new and enhanced products; potential product defects; our ability to hire and retain qualified employees and key management personnel; and risks associated with changes in domestic and international market conditions and the entry into and development of new for the Company's products.

The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. Apple App Store and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. Windows is a registered trademark of Microsoft Corporation in the United States and other countries. Android is a registered trademark of Google Inc. Nokia is a registered trademark of Nokia Corporation.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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