Poynt Corporation
TSX VENTURE : PYN

Poynt Corporation

February 16, 2011 06:01 ET

Poynt Joins the NAVTEQ LocationPoint™ Advertising Network

The leading location app provider integrates consumer-friendly location-based mobile ads from NAVTEQ LocationPoint, one of the world's fastest growing hyper-local mobile ad networks

CALGARY, ALBERTA and BARCELONA, SPAIN--(Marketwire - Feb. 16, 2011) - Poynt Corporation ("Poynt Corp." or the "Company")(TSX VENTURE:PYN), a leading provider of mobile local search services, announced today that it has joined the NAVTEQ LocationPoint Ad Network as a publisher. The deal extends the NAVTEQ LocationPoint ad network, among the fastest-growing location-aware mobile ad networks in the world, to millions of users of the Poynt App ("Poynt" or "the App").

The Poynt app is a convenient and timesaving GPS-enabled application that connects and guides consumers to local businesses. Poynt gives consumers the ability to move beyond discovery of their local area to view movie trailers and showtimes, book dining reservations, view directions on a map, click-to-call a business or view a website. With NAVTEQ LocationPoint™ ads, consumers using the Poynt app receive highly relevant, location- and context-aware ads and special offers through hyper-local banners.

NAVTEQ LocationPoint is a mobile ad network comprising global publishers that delivers hyper-local mobile ads and special offers when consumers approach advertised locations. Built-in features make it easy for consumers to go, shop, buy, or save coupons for later use. Location-relevance and consumer-friendly features deliver a superior end user experience.

"There is a universe of mobile consumers who are searching for local retailers, theatres and restaurants. Poynt's application seeks to bridge the gap between the consumer and the retailer by using location, time of day and keyword queries to deliver offers where and when that consumer is looking to transact.," said Andrew Osis, CEO, Poynt Corporation. "NAVTEQ LocationPoint enables us to further that mission while also helping to monetize high-value content."

"Location is a new and exciting dimension to mobile advertising," said Chris Rothey, vice president, advertising, NAVTEQ. "Our work with Poynt exemplifies the importance of location in building experiences that are relevant to how consumer work, play and shop."

Poynt is a free application available to iPhone, Android, BlackBerry smartphone and Windows Phone 7 users. Poynt is available to users in the United Kingdom, France, Spain, Germany, Italy, Australia, Canada and the United States and can be downloaded directly from m.poynt.com.

Poynt will be at Mobile World Congress February 14-17, 2011. Come and visit us at the Google/Android Stand Hall 8, 8C25.

About Poynt Corporation

Poynt Corp. (about.poynt.com) is a global leader in the mobile local advertising space. Their Location Based Search application, Poynt (www.poynt.com), enhances the consumers' ability to connect with the people, businesses and events most important to them. Poynt is available on BlackBerry smartphones, iPhone and iPod Touch, Android devices and Windows Phone 7 in Canada, the United States, Europe and Australia. Poynt Corp entered the mobile publishing space with the recent acquisition of an advertising publishing platform. Key contracts on both the supply and demand sides are in place to provide inventory into the platform and publishers to display the inventory. Whether through the Poynt Local Search app or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN.

About NAVTEQ

NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has more than 5,400 employees located in 214 offices in 49 countries.

NAVTEQ and LocationPoint are trademarks in the U.S. and other countries. All rights reserved.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact Information

  • Public Relations Contact:
    Evie (Smith) Carter
    FortyThree PR, Inc for Poynt Corporation
    831-401-3175
    poynt(at)43pr.com
    or
    Financial Communications Contact:
    Trilogy Capital Partners
    Darren Minton, President
    Toll-free: 800-592-6067
    info(at)trilogy-capital.com
    or
    Poynt Corporation:
    Andrew Osis
    President & CEO
    (403) 313-3719
    www.poynt.com