Poynt Corporation

Poynt Corporation

August 17, 2011 03:00 ET

Poynt Preloaded on Virgin Media in the United Kingdom

Award-Winning Poynt App Now Available on the Android-Powered Sony Ericsson Xperia Mini Pro

CALGARY, ALBERTA--(Marketwire - Aug. 17, 2011) - Poynt Corporation ("Poynt Corp." or the "Company") (TSX VENTURE:PYN), a leading provider of mobile local search services, today announced that the Poynt app is now available to Virgin Media's mobile customers purchasing the newly launched Android-powered Sony Ericsson Xperia Mini Pro in the United Kingdom (UK). Poynt appears as a preloaded icon on the device.

The preloading of the Poynt App on mobile devices facilitates user trials and continued usage, and has proven highly effective in bridging the gap between general product awareness and actual user adoption. Previous preloads, or embeds, have resulted in high user adoption and monthly user retention rates over 50%. Additional users lead to increased user activity, which is then monetized through searches and display advertising within the Poynt platform. On average, users gained through a preload agreement perform 23 searches per month.

"Preload agreements with mobile operators, like Virgin Media, are helping drive Poynt's user base to quickly become one of the most widely-adopted mobile applications worldwide," said Andrew Osis, president and CEO of Poynt Corp. "In fact, of our 700,000 new users in June, existing preloads contributed more than 300,000 new users. We are working on signing new preload agreements with additional carriers in the U.S., Western Europe, and Asia, which together could add up to more than 50 million new users of Poynt."

In addition to the current deployment on the Sony Ericsson Xperia Mini Pro, the Company also has an agreement with Virgin Media for a Virtual Preload on several BlackBerry devices.

Poynt is a convenient and timesaving GPS-enabled mobile application that connects consumers to local businesses, events, restaurants, movie theatres, gas prices and weather information at the moment they are looking to buy or acquire products or services. Poynt provides consumers with the ability to move beyond discovery of their local area to view movie trailers and reviews, buy movie tickets, click-to-call businesses, get directions, browse listing websites and read reviews and book dining reservations.

Poynt provides contextual and relevant advertising to users performing local queries and its revenue model is based on user queries, page views, advertising and transactions within the App. Each user query generates several page views, which are monetized through display advertising and sponsored listings paid for by advertisers. These advertising placements generate revenues on a cost per thousand impressions (CPM) basis or on a cost per click (CPC) basis. Transactions, such as ticket sales and restaurant reservations, also contribute to revenues on a fee for service basis.

Poynt is available as a free download for users in Canada, the United States, the United Kingdom, Germany, France, Italy, Spain and Australia on BlackBerry® smartphones, BlackBerry Playbook tablet, iPhone, iPad and iPod Touch, Android, Windows Phone 7 and Nokia devices from the respective App Stores. Poynt is also available via Over the Air download at m.poynt.com.

About Poynt Corporation

Poynt Corp. (about.poynt.com) is a global leader in the mobile local advertising space. Their Location Based Search application, Poynt (www.poynt.com), enhances the consumers' ability to connect with the people, businesses and events most important to them. Poynt is available on BlackBerry smartphones, iPhone and iPad, iPod Touch, Android, Windows Phone 7 and Nokia devices in Canada, the United States, Europe and Australia. Poynt Corp. entered the mobile publishing space with the acquisition of an advertising publishing platform. Key contracts on both the supply and demand sides are in place to provide inventory into the platform and publishers to display the inventory. Whether through the Poynt Local Search App or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN.

Forward-looking Statements

This news release contains forward-looking statements relating to the effect of preloading Poynt on user discovery and adoption of the Poynt local search application; and revenue potential associated with and expected user growth, acquisition and retention resulting from the Virgin Mobile pre-loaded icon. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.

These forward-looking statements are based on certain key assumptions regarding, among other things: the ability of the Company to successfully implement the preload, customer usage of the pre-load icon, the continued successful development, implementation and execution of the Poynt local search application, the ability to protect the Company's intellectual property and conditions in general economic and financial markets. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: risks that the Company will not be able to implement the preload; that the preload will not result in anticipated revenues; the deteriorating economic and market conditions that could lead to reduced spending on information technology products; competition in our target markets; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company's strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's existing and newly introduced products and fee structures; the success of the Company's brand development efforts; risks associated with strategic alliances; reliance on distribution channels; product concentration; need to develop new and enhanced products; potential product defects; our ability to hire and retain qualified employees and key management personnel; and risks associated with changes in domestic and international market conditions and the entry into and development of new for the Company's products.

The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. Apple App Store and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. Windows is a registered trademark of Microsoft Corporation in the United States and other countries. Android is a registered trademark of Google Inc. Nokia is a registered trademark of Nokia Corporation.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact Information

  • Media Communications Contact:
    CC-Group Communications Ltd., for Poynt Corporation
    Nicole Littlewood or Howard Jones
    +44 118 920 7650

    Poynt Corporation
    Andrew Osis
    President & CEO