Poynt Corporation

Poynt Corporation

November 15, 2010 08:54 ET

Poynt Selects Adfonic to Supply Advertising Inventory for Europe

LONDON, UNITED KINGDOM and CALGARY, ALBERTA--(Marketwire - Nov. 15, 2010) - Poynt Corporation (TSX VENTURE:PYN) ("Poynt Corp." or the "Company") is pleased to announce that it has engaged Adfonic Limited, Europe's only global mobile advertising marketplace, as its lead advertising supplier for Poynt's mobile local search application ("Poynt" or the "App") in Europe. Adfonic's innovative technology platform enables advertisers to connect with Poynt users in a targeted and localized manner.

Poynt is a convenient and timesaving GPS-enabled application that connects consumers to local businesses, restaurants and movie theatres at the moment they want to buy or acquire products or services. Poynt gives consumers the ability to move beyond discovery of their local area to view movie trailers and showtimes, book dining reservations, view directions on a map, click-to-call the business or view their website.

Adfonic is the exclusive advertising supplier for the Poynt application within Europe where Poynt is available, specifically the United Kingdom, Germany, France, Italy and Spain. Adfonic has excellent market traction with a large number of brands including top cinema outlets, financial institutions and restaurants.

Poynt is the first advertising publisher to fully integrate location-based services with the Adfonic marketplace and as such, in addition to Adfonic's advanced contextual advertising capabilities, unique opportunities have been opened up to brands including premier sponsorship placements. Premiere sponsorship placement enables brands to sponsor a Poynt search vertical such as businesses which increases the reach of the sponsor exponentially. Contextual advertising allows advertisers to connect with customers based on their specific search interests such as coffee shops, hotels or electronics.

"Advertising that is relevant to a consumer's need, at the time they are looking for a product or service, is powerful for both the merchant and the consumer. We are pleased to work with Adfonic to deliver compelling, relevant advertising that benefits both of these constituents," said Andrew Osis, CEO of Poynt Corp. "Europe is an important market for Poynt and we are happy to continue this growth with a company whose global reach includes strong localized inventory."

"We're thrilled to have been selected as Poynt's exclusive European advertising supplier and are excited about the great potential that this brings to our advertisers to run even more highly targeted campaigns," said Victor Malachard, CEO of Adfonic. "Poynt's ease of use, compelling user interface and all-in-one local search features, bring even greater opportunities for brands pinpoint and reach their target audiences at the optimal moment to deliver the best results."

About Poynt Corporation

Poynt Corporation (about.poynt.com) develops and operates mobile applications that enhance the consumers' ability to connect with the people and businesses most important to them. Their multi-award-winning Poynt application (www.poynt.com) is a mobile local search service available over BlackBerry smartphones, iPhone and iPod Touch as well as Android devices. Through agreements with directory and vertical content providers in Canada, the United States, Europe and Australia, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact Information

  • FortyThree PR, Inc for Poynt Corporation
    Evie Smith
    1 (831) 588-1174