Poynt Corporation
TSX VENTURE : PYN

Poynt Corporation

October 11, 2011 06:00 ET

Poynt Surpasses 10 Million Users Worldwide

Strong User Growth Driving Advertising and Mobile Commerce

CALGARY, ALBERTA--(Marketwire - Oct. 11, 2011) - Poynt Corporation (TSX VENTURE:PYN) ("Poynt Corp." or the "Company"), a global leader in mobile local search and advertising, today announced that since the launch of the Poynt App ("Poynt" or the "App") in June 2008, Poynt has been downloaded and used on over 10 Million iPhone, Android, Windows Phone, and Nokia devices, as well as BlackBerry smartphone and PlayBook tablets.

Poynt's 10 millionth unique user marks a milestone for the Company, representing 162% growth in unique users over the past year. Poynt reached the 1 million unique user milestone in September 2009 and has experienced 900% growth in the past two years, including the addition of 1.5M new users since July 2011.

"Our position in the mobile application space has become increasingly stronger," said Andrew Osis, President & CEO, Poynt Corp. "Ten million users and growing is key to Poynt's expanding the number of advertisers and strengthening the App's mobile commerce offerings like 'daily deals' and mobile couponing. As Poynt becomes available across more geographies and devices, we anticipate a significant acceleration in user numbers and associated revenues."

Throughout this growth, the Company has continued to update the App with new features that have been customer driven, such as the addition of gas and local events. These features are enhanced by the Company's patented location-based technology and deep device integration.

"More users drive more search queries which has the ability to broaden our revenue stream," added Osis. "User queries may be monetized in a variety of ways, including ticket purchases within the App and highly targeted contextual and location-based advertisements."

Poynt provides contextual and relevant advertising to users performing local queries and its revenue model is based on user queries, page views, advertising and transactions within the App. Each user query generates several page views, which are monetized through display advertising and sponsored listings paid for by advertisers. These advertising placements generate revenues on a cost per thousand impressions (CPM) basis or on a cost per click (CPC) basis. Transactions, such as ticket sales and restaurant reservations, also contribute to revenues on a fee for service basis.

Poynt is available as a free download for users in Canada, the United States, the United Kingdom, Germany, France, Italy, Spain and Australia on iPhone, Android, Windows Phone and Nokia devices, along with BlackBerry smartphones and BlackBerry Playbook tablets, from the respective App Stores. Poynt is also available via Over the Air download at m.poynt.com.

About Poynt Corporation

Poynt Corp. (about.poynt.com) is a global leader in the mobile local advertising space. Its Location Based Search (LBS) application, Poynt (www.poynt.com), enhances a user's ability to connect with the people, businesses and events most important to them. Poynt is available on Android, iPhone, Windows Phone, BlackBerry smartphones and BlackBerry PlayBook tablets, and Nokia QT devices in Canada, the United States, Europe and Australia. Poynt Corp. entered the mobile publishing space with the recent acquisition of an advertising publishing platform in January 2011. Key contracts on both the supply and demand sides are in place to provide inventory into the platform and publishers to display the inventory. Whether through the Poynt Local Search App or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN.

Important Cautions Regarding Forward-looking Statements

This news release contains forward-looking statements relating to: increasing user numbers and the expected revenues resulting from Poynt Corp.'s increased user base and other statements that are not historical facts. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.

These forward-looking statements are based on certain key assumptions regarding, among other things: the risk that Poynt growth will not continue at the current pace; the risk that the growth in user base will not attract the expected advertisers; future technological developments; the cost of expanding product lines; the impact of increasing competition; the continuity of existing business relationships; the continued successful development, implementation and execution of the App; continued growth in number of active users of the App; conditions in general economic and financial markets; the ability to complete previously announced transactions; ability to obtain all necessary regulatory approvals; and our ability to obtain financing on acceptable terms. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: the deteriorating economic and market conditions that could lead to reduced spending on information technology products; competition in our target markets; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company's strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's existing and newly introduced products; the success of the Company's brand development efforts; risks associated with strategic alliances; failure of counterparties to perform on contracts; failure to successfully negotiate contracts; failure to successfully negotiate additional preload agreements; risk that the App may not be included in Q4 media buy budgets; reliance on distribution channels; product concentration; need to develop new and enhanced products; failure to obtain necessary regulatory approvals; potential product defects; our ability to hire and retain qualified employees and key management personnel; risks associated with changes in domestic and international market conditions and the entry into and development of new markets for the Company's products; and the risks described under "risk factors" in our Annual Information Form for the year ended December 31, 2010 which is available on our SEDAR profile (www.sedar.com).

The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Additionally, the Company undertakes no obligation to comment on expectations of, or statements made by, third parties in respect of the forward-looking statements identified above.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. Apple App Store and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. Windows is a registered trademark of Microsoft Corporation in the United States and other countries. Android is a registered trademark of Google Inc. Nokia is a registered trademark of Nokia Corporation.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact Information

  • Poynt Corporation
    Andrew Osis
    President & CEO
    403-313-3719
    www.poynt.com

    FortyThree PR, Inc.
    Evie Carter
    North American Public Relations Contact
    831-401-3175
    poynt@43pr.com

    Liolios Group, Inc.
    Scott Liolios
    Investor Relations Contact
    949-574-3860
    info@liolios.com

    Liolios Group, Inc.
    Matt Glover
    Investor Relations Contact
    949-574-3860
    info@liolios.com

    CC-Group Communications Ltd., for Poynt Corporation
    Nicole Littlewood
    UK Communications Contact
    +44 118 920 7650
    poynt@ccgrouppr.com

    CC-Group Communications Ltd., for Poynt Corporation
    Howard Jones
    UK Communications Contact
    +44 118 920 7650
    poynt@ccgrouppr.com

    Tba:vR Communication Consultants, for Poynt Corporation
    Philipp von Roeder
    DE Communications Contact
    +49-30-692039922
    philipp.roeder@gmail.com