SOURCE: PPJ Enterprise

October 01, 2009 10:54 ET

PPJ Enterprise Retains www.marketingstrategy.com and Appoints Mr. Marc Aronson as National Marketing Director for Its Subsidiary Medical Billing Service "PBS"

RENO, NV--(Marketwire - October 1, 2009) - PPJ Enterprise (PPJ) (PINKSHEETS: PPJE), a leader in proprietary automated health care reimbursement cycle (all specialties), online health information Digital system software and practice information management digital system software for health care providers and general businesses worldwide, announced today that PPJ Enterprises has retained Marc Aronson, an associate affiliated with marketingstrategy.com. Mr. Aronson has a strong marketing background in the healthcare industry being that he served as the vice president of marketing for two Los Angeles hospitals for over nine years. Mr. Aronson brings his experienced background in marketing research, strategic planning, sales management, public relations, and advertising to PBS, a growing medical billing firm. After an in depth interview with CEO Chandana Basu, Aronson was able to develop a marketing strategy to target specifically Anesthesiologists and Pain Management Professionals. Mr. Aronson was retained as a consultant and has already started the PBS marketing strategy to develop more clients. Mr. Aronson will be training a group of sales people and attending conferences nationwide.

Unfortunately, PBS did not attend the SPPM conference this past week due to some last minute changes. SPPM provides interventional pain management procedures hands on training using cadavers. SPPM had originally scheduled the conference at the Sheraton Overland Park, Kansas. However, it became apparent last minute that the Sheraton convention rooms would not accept cadavers, so the conference had to be moved to the local Hilton hotel. Hilton was not able to accommodate space for the entire conference. SPPM then discouraged attendees to show up. The change in location reduced the conference from 7 days to 2 days and the number of participants from 80 to 25. "PBS did not feel it was advantageous to attend this meeting under the circumstances," quoted by PPJ CEO Chandana Basu. However, PBS is registered to attend the 20th Annual meeting of American Academy of Pain Management (AAPM) from October 8 to 11 in Phoenix, Arizona. PBS was told by AAPM that expected attendance is well over 1400 physicians.

PPJ just signed off Wakabayashi prepared presentations on behalf of PPJ. Wakabayashi is geared up to start their work immediately.

PPJ Enterprise is traded under the symbol PPJE.PK

About PPJ Enterprise:

PPJ Enterprise (PINKSHEETS: PPJE) is a leading provider of comprehensive, full-service medical practice management software and medical billing service. The company believes its proprietary application is the only fully automated medical billing and practice management system in the U.S. today.

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