SOURCE: Marketwire

June 23, 2008 10:00 ET

PR 2.0 Is Here. Are You Ready?: Marketwire to Engage Audiences in New Media and New Markets at IABC 2008 Conference in New York June 22-25

IABC Attendees to Gain Valuable Insights via SEO and Social Media Roundtable, Results of Brodeur/Omnicom Survey on Journalists and Blogs, and Book Signing With 'PR 2.0' Author

NEW YORK, NY--(Marketwire - June 23, 2008) - Marketwire, a full-service newswire and communications workflow solutions provider, will join the International Association of Business Communicators (IABC) in asking its 2008 Conference attendees "Are you ready for PR 2.0?" during roundtable discussions on SEO and social media, the sharing of results from the Brodeur/Omnicom survey of journalists' views on social media and blogs, and an in-person book signing with "PR 2.0: New Media, New Tools, New Audiences" author Deirdre Breakenridge during the June 22 to 25 event in New York City.

"Communications professionals are doing a lot less 'telling' today than they are encouraging dialogue and discourse among the influencers that are important to them," said Marketwire SVP of Global Strategy and Development Thom Brodeur, whose advice on how to best engage social media tools is featured in Breakenridge's book. A download of Brodeur's book excerpt is available at no cost, and limited quantities of the book, signed by the author on-site at the Marketwire booth 312, will be available at a discounted price.

Furthering the conversation, Marketwire VP of Marketing and member of IABC's Social Media Relations Work Group Paolina Milana facilitated an Issues Roundtable on Search Engine Optimization and Social Media Monday morning, June 23 with a focus on reinventing the traditional press release and incorporating new media techniques to enhance news reach. Participants discussed practical techniques for incorporating social media elements into public relations strategies and communication programs for greater results, from increased website traffic to improved brand recognition to amplifying messages to online and social media communities.

Conference delegates will have an opportunity to gain valuable insight into journalists' views on social media and the blogosphere from two recent surveys conducted by Brodeur, a unit of Omnicom Group, and Marketwire. The first survey, released in January of this year, found that blogs are not only having an impact on the speed and availability of news, but also influence the tone and editorial direction of reporting. Building on this information, a new study just released May 21 surveyed journalists from five different beats -- politics, lifestyle, technology, healthcare and travel -- and in addition to gauging their online activity and its impact on reporting, the survey also asked journalists to evaluate some of the most popular blogs and social media news sites in their respective fields.

Visitors to Marketwire's booth can learn more about the newswire's breakthrough Social Media 2.0 press release that allows clients to take greater advantage of their online news distribution and lets them dramatically increase their news' Internet visibility, boost search engine performance, gather on-the-fly market intelligence and drive their messages into hard-to-reach social networks.

For more information on all of Marketwire's communication and news distribution solutions, please call 800-774-9473 in the US, or 888-299-0338 in Canada, or +44-20-7562-6550 in the UK.

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier news distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as The Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds. Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 8,000 clients worldwide through 19 offices on four continents. For more information, visit us at www.marketwire.com.

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