SOURCE: SHIFT Communications

SHIFT Communications

February 23, 2009 14:26 ET

PR Agency SHIFT Communications Adds Four New Clients in Boston and San Francisco

New Clients Include Powered, UpToDate, Coupon Craze and Sharepoint360

BOSTON, MA and SAN FRANCISCO, CA--(Marketwire - February 23, 2009) -


  • SHIFT Communications announced today that it is the agency of record for four new clients, including Powered, UpToDate, Coupon Craze and Sharepoint360, LLC.
  • The PR agency, named New Media Agency of the Year by The Holmes Report in 2008, will service Powered, UpToDate and Coupon Craze out of its Boston headquarters. SHIFT will manage Sharepoint360 out of its San Francisco office.
    • Powered builds social commerce programs that combine social networking and community with consumer learning and the purchasing process.
    • UpToDate is an evidence based, peer reviewed information resource, available via the Web, desktop, and PDA.
    • Coupon Craze is a site that hunts for deals, providing the latest information on ways for you to save money.
    • Sharepoint360 is a leading SharePoint consulting and hosting provider (a 100 percent SharePoint focused Microsoft Certified Partner).
  • The SHIFT team will focus on expanding the four companies' reach and increasing revenues and thought leadership by providing strategic counsel, Social Media consultation and targeted media relations execution.

Please use this link to access a purpose-built page for more information about SHIFT Communications.


  • "It's a pleasure to start the New Year with four new additions to our roster," said Todd Defren, a principal at SHIFT Communications. "We look forward to employing a range of traditional and social media techniques to help our new clients separate from the clutter and increase revenues, and we appreciate their confidence in SHIFT."

-- (Todd Defren, principal at SHIFT Communications -- click here for Defren's LinkedIn profile)

Please contact Parry Headrick to arrange an interview and/or for additional quotes.


SHIFT Communications is an award-winning, privately-held national public relations firm that has represented some of the best-known enterprise and consumer technology brands, including Akamai, Canadian Club, Quantum, RealNetworks, Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit

Contact Information