SOURCE: SHIFT Communications

June 10, 2008 15:25 ET

PR Agency SHIFT Communications Adds Four New Clients in San Francisco

New Clients Include Goodmail Systems, Oosah, Peanut Labs and Wordlock, Inc.

SAN FRANCISCO, CA--(Marketwire - June 10, 2008) -


  • SHIFT Communications announced today that it is the agency of record for four new clients, including Goodmail Systems, Oosah, Peanut Labs and Wordlock, Inc. The PR agency, recently named New Media Agency of the Year by The Holmes Report, will service these clients out of its San Francisco office.

  • CertifiedEmail, from Goodmail Systems, allows consumers to easily identify authentic messages from legitimate commercial and nonprofit senders, while enterprise client, Peanut Labs, links market researchers with the Gen Y segment by employing social networks.

  • SHIFT's new client roster also includes Oosah and Wordlock, Inc. Oosah helps users manage all digital content including photos, videos and music/audio files by enabling them to drag and drop content between folders and online sites. Wordlock, Inc. owns the Wordlock® combination lock, which uses easy to remember words instead of numbers.

  • The SHIFT team will focus on expanding the four companies' reach and increasing revenues and thought leadership by providing strategic counsel, Social Media consulting and aggressive media relations execution.

Please use this link to access a purpose-built page for more information about SHIFT Communications.


"Whether they are big or small, we enjoy partnering with companies with great potential," said Mandy Mladenoff, a managing director at SHIFT Communications. "Our new clients represent the new, smart conversationalists that just 'get it,' and we're delighted to have them on board."

-- (Mandy Mladenoff, managing director at SHIFT Communications - click here for Mladenoff's LinkedIn profile)

Please contact Parry Headrick at to arrange an interview and/or for additional quotes.


Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic messages from legitimate commercial and nonprofit senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish messages which are real and sent from senders with whom they have a pre-existing relationship. Available to senders meeting strict standards for best email practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email program effectiveness. CertifiedEmail has been adopted by seven of the nation's top ten mailbox providers, and is in use by over 500 commercial brands, 150 government agencies, and many nonprofits. It is supported in North America and Europe by a wide network of email platforms and service providers.


Oosah®, a private company founded in 2007, offers a simple, highly intuitive Web-based service for finding, organizing, creating and sharing digital media. The core of the service is Oosah's Media Explorer that extends the familiar desktop file manager metaphor to the Web. Consumers' collections of digital photos, video and music/audio files continue to grow and are stored in various locations around the Web, as well as on their PCs, Macs, digital cameras, etc. Oosah is the first site to address the need for a central place to access, organize and make use of this distributed content.


Peanut Labs is changing the way online market research is accessed and delivered, providing unparalleled access to millions of 13-25 year olds that comprise today's Gen Y audience. Developer of Sample3.0, the Peanut Labs sample methodology taps into more than 70 social networks including MySpace, Facebook, and Google OpenSocial. Sample3.0 is quickly becoming the online sampling methodology of choice by leading marketing research firms. More information about Peanut Labs and Sample3.0 can be found at


Wordlock, LLC was founded in 2002 to create innovative consumer products that ease everyday living. Located in Los Altos, Calif., in the heart of Silicon Valley, Wordlock™ is bringing lock technology into the 21st century. For more information contact


SHIFT Communications is an award-winning, privately-held national public relations firm representing some of the best-known enterprise and consumer technology brands, including Akamai, Novell, Quantum, RealNetworks and Shimano. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston, Mass., and San Francisco, Calif. metros. For more information on SHIFT's high-tech public relations and consumer public relations, visit