SOURCE: SHIFT Communications

SHIFT Communications

March 03, 2010 07:56 ET

PR Agency SHIFT Communications Hires Director of Business Development

Former Marketwire Sales Executive Melanie Collins to Attract High Profile PR Accounts in New York & Boston Markets

BOSTON, MA--(Marketwire - March 3, 2010) -  SHIFT Communications, one of the fastest growing public relations firms in the country, today announced former Marketwire sales executive Melanie Collins has joined the agency as Director of Business Development. 

Collins, a master networker who eclipsed sales quotas during her tenure as a Senior Account Executive at Marketwire, will focus on attracting major b2b and consumer brands to SHIFT's New York and Boston PR offices. Last month SHIFT launched a New York PR office in downtown Manhattan. SHIFT also has a strong Silicon Valley PR presence, with a thriving satellite branch in downtown San Francisco.

Before Marketwire, Collins was a Retail Sales Manager at Entercom Radio, where she successfully developed new business in the automotive, beverage and retail industries. Prior to Entercom, Collins attracted clients in the same industries at both Greater Media Radio and Infinity Broadcasting.


"Melanie is a rock star who I've worked closely with for years. She's a whip-smart, effervescent salesperson who is very well-connected in PR and marketing circles. She's proven throughout her career at Marketwire and in radio that she gets the job done, and we expect she'll make great strides in short order."
-- Jim Joyal, a SHIFT Principal and author of

"At Marketwire I worked with dozens of PR firms, but SHIFT always stood out as a different breed -- always innovating and leading the discussion about social media, PR and marketing. It was clear that SHIFT truly cared about providing excellent services to its clients, and I'm thrilled to join the team to continue telling their unique story to America's most beloved brands."
-- Melanie Collins, Director of Business Development at SHIFT Communications

Please contact Parry Headrick to arrange an interview and/or for additional quotes.

SHIFT Communications is an award-winning, privately-held national public relations firm that has represented some of the best-known enterprise and consumer technology brands, including Akamai, Virgin Mobile, Canadian Club, Quantum, RealNetworks, Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 80+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit


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