SOURCE: SHIFT Communications

SHIFT Communications

January 13, 2011 12:36 ET

PR Agency SHIFT Communications Plays for, Wins GSN Digital Account

BOSTON, MA--(Marketwire - January 13, 2011) - SHIFT Communications today announced that GSN Digital, the interactive division of GSN (Game Show Network), has selected the award-winning public relations firm as its Agency of Record for public relations.

The GSN Digital account will reside in SHIFT's Boston PR office, where the team will spearhead local, trade and national media relations. Key goals of the program include increasing visibility of GSN Digital's brand in the casual and social gaming markets, increasing overall player numbers, and driving unique visitors to and its subsidiary sites.

"SHIFT played to win our business, and they quickly shot to the top of the leaderboard," said Peter Blacklow, Executive Vice President, GSN Digital. "We love the team's creativity, competitive spirit, story-telling savvy and unbridled enthusiasm for the seriously fun work we do."

"Our folks love working with innovative gaming companies, and the GSN Digital story is about as addictive as it gets," said Jim Joyal, a SHIFT principal. "PR works best when you feel truly passionate about a client's offering, and by that measure I know our team will enjoy sharing the inherent joy of the GSN brand."

The GSN win comes on the heels of other high-profile additions to the SHIFT roster in the past 6 months, including Logitech, Taser International, Pitney Bowes Business Insight, and

is a multimedia entertainment company that offers original and classic game programming and competitive entertainment via its 75-million subscriber television network and online game sites. GSN's cross-platform content gives game lovers the opportunity to win cash and prizes, whether through GSN's popular TV game shows or through GSN Digital's free casual games, cash competitions and social games. GSN is distributed throughout the U.S., Caribbean and Canada by all major cable operators, satellite providers and telcos. GSN and its subsidiary,, Inc., are owned by DIRECTV and Sony Pictures Entertainment. For further information, visit GSN at


SHIFT Communications is an award-winning, privately-held national public relations firm that has represented some of the best-known enterprise and consumer technology brands, including Logitech, Bing, Quiznos, Club Med, Akamai, Virgin Mobile, Canadian Club, Quantum, RealNetworks, Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 80+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit

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