SOURCE: Excite Media Group

September 21, 2007 16:52 ET

PR Conference Attracting Top Experts to Discuss Future of the Industry; New Communication Strategies and Methods

Oct. 4 TurnPROn Conference in San Francisco Aimed at PR Professionals

NEW YORK, NY--(Marketwire - September 21, 2007) - How can PR strategies remain relevant in a market where public relations spending equals less than 1 percent of advertising and marketing spending? The answer may lie with the new face of PR campaigns that incorporate Internet tools such as Search Engine Marketing, next-generation technology like the iPhone and wildly popular communication pathways such as MySpace and YouTube.

Leading PR experts will gather at the TurnPROn conference, to be held Oct. 4 at the Moscone Center West in San Francisco, to present their views on the future of the public relations industry. PR executives who attend will also benefit from how-to demonstrations of groundbreaking, effective and practical public relations strategies that are transforming the industry. TurnPROn is being organized by the New York-based PR firm Excite Media Group LLC.

"The idea for the conference came from my peers in the industry -- PR professionals who have been expressing questions about how to incorporate new public relations methods into their businesses and how to utilize new technologies," says Diane Katz, Executive Vice President and Conference Director of Excite Media Group LLC.

"We've organized this event because we've seen a great demand out there from PR executives for practical advice on how to use the new tools that are available or under development," Katz said. "At the same time, we saw an opportunity to bring together the leading PR experts from around the U.S. to discuss their views on the future of the industry, and how public relations businesses can survive and thrive in the new marketplace."

Topics slated for discussion at TurnPROn include:

--  How PR is becoming more significant, relative to advertising and
    marketing, in a world where the end user plays a greater role and two-way
    communication is more common.
--  Using videos, blogs, podcasts, RSS feeds and other tools of the
    Internet to attract relevant and interactive audiences.
--  How PR may eventually merge with advertising, marketing and other
    forms of communications.
--  How the public relations industry should adapt and evolve in the new
    communications marketplace.
--  Incorporating Internet tools in PR and marketing campaigns, such as
    SEO, or Search Engine Optimization; SEM, aka Search Engine Marketing; and
    RSS -- Really Simple Syndication -- news feeds.
--  Tracking online conversations about our PR clients, by bloggers and
    others, and how they affect our clients' brands.
--  Reinvigorating PR campaigns through video, including user-generated
    news on Websites such as YouTube.
--  Engaging in social networking and social media communications,
    utilizing MySpace and Facebook, for example, without trying to dictate
    terms of engagement.
--  Learning the unspoken rules of engagement when utilizing blogs, vlogs
    or iPods to leverage social media in PR campaigns.
--  The new horizon that virtual worlds, such as Second Life, Habbo Hotel,
    World of Warcraft and Everquest, have opened for PR communications.
--  Potential uses for cell phones and devices such as BlackBerries and
    iPhones for media content delivery and PR.
--  The next big thing(s) in the PR world, and how to survive in the new

For more information on the event, and to register, please go to

Contact Information

  • For More Information, Please Contact:
    Diane Katz
    Excite Media Group LLC
    Email Contact
    212-941-8499 ext. 117