SOURCE: Provident Partners

July 11, 2007 12:41 ET

PR Firm Provident Partners Increases Workforce by 50 Percent

New Account Executive Lends the Growing PR and New-Media Shop a Hand -- Two, Actually

ST. PAUL, MN--(Marketwire - July 11, 2007) - Provident Partners, a public relations and new-media consulting agency, increased its workforce by 50 percent with its recent hire of Kirsten Johnson as an account executive.

Johnson is a recent graduate of the University of Nebraska-Lincoln, where she earned a bachelor's degree in journalism. She previously worked in public relations for the Nebraska Soybean Board. Her addition to the Provident Partners staff means big things for this growing agency, which is at the forefront of integrating traditional, multimedia and social media PR tactics for clients.

"I've been in this business for 25 years -- in front of the camera and in the inner circle of communication strategy sessions. Today we're witnessing a sea-change in the way our society, its members and its institutions communicate, learn and interact," said Albert Maruggi, president of Provident Partners. "I call this the 'trans-' era: trans-media, trans-generation, trans-location. This era calls for the right combination of traditional marketing communications, true public relations and new-media strategies. Kirsten's strong writing, new media savvy, and unique perspective of potential solutions for clients is a perfect fit for the Provident Partners culture."

Johnson, a native of Roseville, Minn., has also worked for Swanson Russell Associates, a 75-person public relations agency in Lincoln, Neb. Her recent work with colleagues in a senior campaign class, for which Johnson served as PR director, was honored with a "Marketing Maverick" award from the Lincoln chapter of the American Marketing Association.

"With this 50 percent increase in our workforce, we expect our productivity to increase by about 100 percent," Maruggi said. "In all seriousness, with everything that's happening on the Web and with these new media tools, communication and marketing are changed for good. We don't take ourselves too seriously, but we do take our work seriously. And to that end, we're delighted to have Kirsten aboard."

About Provident Partners

Provident Partners is a full-service marketing firm based in St. Paul, Minn., that specializes in public relations, marketing communications and new-media tactics. The firm's clients come from a variety of industries, including technology, manufacturing and consulting services. Provident Partners has been covered by the Minneapolis Star Tribune, the St. Paul Pioneer Press, Minnesota Public Radio, Sales & Marketing Management and BrandWeek -- and its clients have even more impressive clipbooks. Albert Maruggi, president of Provident Partners, is the host of the Marketing Edge podcast, an Internet audio program focused on providing helpful news and insight on marketing, PR and the changing media landscape. (

Note: A photo of Kirsten Johnson is available for download from our Web site.

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