SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

February 24, 2010 20:46 ET

PR Pitching Report Card -- How Do You Score? Six Ways to Avoid Black Hole Syndrome and Triple Your Media Coverage

Bulldog Reporter's PR University presents a new audio conference, Thursday, March 4, 2010

OAKLAND, CA--(Marketwire - February 24, 2010) -  PR professionals looking to maximize their press in today's shrinking news hole should definitely attend this PR University audio conference titled: "PR Pitching Report Card -- How Do You Score? Six Ways to Avoid Black Hole Syndrome and Triple Your Media Coverage."

This exclusive PR University webcast tutorial takes place on Thursday, March 4, at 1PM EST (noon CST, 11AM MST; 10AM PST).

Featuring America's Top Pitching Gurus:

Carmelle Druchniak, Senior Communications Manager, Stonyfield Farm
Chris Elliott, Ombudsman, National Geographic Traveler (circ. 715,000)
Michael Schiferl, Executive Vice President, Director of Media Relations, Weber Shandwick Worldwide
Jeff Crilley, President, Real News Public Relations

At this 90 minute high energy roundtable, this panel of experts will share time-tested secrets and cutting-edge strategies that have landed media placements in The New York Times, CNN, USA Today, The Wall Street Journal and dozens of other influential media outlets -- and tell how journalists grade every pitch that is sent. These outstanding speakers will deliver a practical pitch grading methodology PR pros can use.

Here's what PR pros will take away from this event:

  • The Media Mindset: What motivates editors and their staff -- and how to use this knowledge for more successful phone, email and even in-person pitches
  • Grading Pitches: Criteria journalists use to gauge PR pitches, what's wrong with most PR pitches and outreach today -- plus six ways to supercharge each pitch you craft with information, data and even multimedia your peers in the press need to get their jobs done
  • Easy Openings: What grabs a journalist in the first ten seconds of any pitch -- and how they should take advantage of it
  • Perfect Pitches: Case studies and examples and techniques of stellar PR pitches that cut through the clutter to earn the media respect -- and coverage
  • On-the-Spot lessons learned from PR pros who risk it all to pitch our panel during our Audience Practice Pitch Session
  • Blogs, Facebook & LinkedIn: How Web 2.0 has changed the way reporters cover news and how they should pitch or contact them
  • Twitter Pitch Secrets: How to boil your story down to a 140 character "Twitch" -- and how to actually Tweet it to Web 2.0-savvy journalists
  • Timeless Best Practices: The secrets and proven tactics of PR vets these panelists trust
  • Emerging Editorial Hot Buttons: The news pegs, future trends, divisive issues, dramatic hooks, recessionary pegs and other emerging hooks the media wants now -- and how to tie to these hot buttons to supercharge pitches
  • How to structure their materials for optimal impact and readability online and off... whether their press releases or pitches are breaking news or feature-oriented
  • How to use exclusives, off-the-record tips and behind-the-scenes access to build long-lasting media relationships

For more details go to conference home page.

Attendance at this Bulldog Reporter's PR University audio conference costs just $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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