PR and Social Media Agency Calysto Communications Signs on New Client, BeQuick Software

ATLANTA, GA--(Marketwire - Mar 7, 2012) - Calysto Communications, a social and traditional PR firm specializing in communications technologies, today announced that BeQuick Software, a hosted BSS/OSS provider, has tapped Calysto to manage its social and traditional public relations program.

Calysto will support strategic planning, content development, content delivery and brand awareness development for BeQuick. Specific activities include messaging, media and analyst relations, and social media.

"We were looking for an agency that could support a strong media and analyst relations program, and we were impressed both by Calysto's industry relationships and by the proprietary intelligence tools it has developed that categorize the influencers, the speaking opportunities and the editorial opportunities in communications," said Jennifer Shin, Director of Business Development at BeQuick. "We look forward to working with Calysto to increase our visibility and reach new audiences."

"Calysto was a pioneer in the industry when it launched the first telecom-focused agency back in 1999, and we love working with other industry forerunners like BeQuick -- an early pioneer in the cloud computing/SaaS/application hosting space with its hosted QuickTel telecom billing product," said Laura Borgstede, CEO of Calysto Communications. "We expect 2012 to be a growth year for OSS/BSS players, and we plan to quickly increase BeQuick's visibility and build on its reputation as an industry leader."

About BeQuick Software
Founded in 2002 and headquartered in Palm Beach Gardens, Fla., BeQuick Software, Inc., (www.bqsoft.com) is the unquestioned leader in hosted telecom and wireless billing and back office solutions for service providers focused on the consumer market. Its Fusion wireless platform, a fully cloud-based application, supports esignature order capture, instant activations to the carrier of choice as well as CRM, inventory, shipping and fulfillment. Its QuickTel wireline product is designed specifically for Prepaid and Postpaid CLECs who offer local, LD, and Internet solutions to end subscribers. Both systems support 100% compliance for government subsidized services via the Lifeline program. In fact, BeQuick hosts more prepaid and Lifeline subscribers than any other company in the industry. With an experienced management team and unsurpassed customer support, BeQuick has the BSS/OSS platform and the experience to help communications service providers win more customers.

About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global social and traditional PR firm focused solely on the communications technology industry. Its unique cloud-based business model combines the services traditionally offered by a large agency with the industry expertise and client service of a boutique agency. Calysto's all SVP-level account teams use innovative, award-winning PR strategies proven to help clients drive sales, create value for shareholders, successfully achieve an exit or raise overall awareness by directly reaching market influencers. Calysto provides its clients with unparalleled industry intelligence through its proprietary information tools, including its Media Catalyst™ database of more than 15,000 industry influencers, and its PR Vibes™ blog/newsletter.

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