SOURCE: Calysto Communications

Calysto Communications

June 23, 2011 12:51 ET

PR and Social Media Marketing Agency Calysto Communications Wins Stevie® Award in 9th Annual American Business Awards(SM) for Outstanding Crisis Communications Work

ATLANTA, GA--(Marketwire - Jun 23, 2011) - Calysto Communications, a global public relations and social media marketing firm focused on the communications industry, revealed that Calysto won a Stevie Award in the category "Communications or PR Campaign of the Year -- Crisis Communications" in The 2011 American Business Awards.

In winning the Stevie, Calysto joins other respected companies receiving a 2011 American Business Award, including Apple, Cisco and Groupon. More than 2,800 entries were submitted for consideration in around 40 categories.

"Calysto is thrilled to be recognized by the Stevies for its crisis communications work," said Laura Borgstede, CEO of Calysto Communications. "In our campaign, Calysto turned a potential client crisis into a coverage bonanza by reacting quickly to a decidedly negative, untrue story -- and using it to garner positive broadcast coverage on Fox News and BBC, which reach a potential combined audience of 250 million. It's one example of the outstanding results Calysto regularly delivers for our clients."

Calysto also used the positive buzz generated by the Fox and BBC stories to secure coverage in well-respected publications such as CNN, the Financial Times and The Huffington Post.

The Stevie American Business Awards are considered the premier "Best in Business" Awards and have been called "the business world's own Oscar Awards" by the New York Post.

About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

Sponsors and partners of The 2011 American Business Awards include Infogroup, IBM Netezza, American Support, Citrix Online, Epic Media Group, High Performance Technologies Inc., iolo technologies, LifeLock, Merisel, PetRays, SDL, SoftPro, and Vérité, Inc.

About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the communications industry. Calysto's specialties include broadband, broadcasting & cable, embedded systems, IP communications, OSS, mobile, telecom and wireless. Its unique cloud-computing based business model combines the services traditionally offered by a large agency with the industry expertise of a boutique agency. Calysto's VP-level only management team uses award-winning strategies proven to help clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness by directly reaching market influencers. Calysto keeps its finger on the pulse of the communications industry with its PR Vibes™ newsletter (www.prvibes.com) and updating its proprietary PR Vibes™ Media Catalyst database of more than 14,000 communications industry influencers.

Calysto Overview: www.calysto.com/about/
Management Overview: www.calysto.com/Management
Calysto Blog: www.prvibes.com
Press releases: www.calysto.com/pressreleases/
LinkedIn: www.linkedin.com/company/calysto-communications
Facebook: www.facebook.com/calystocommunications

Contact Information

  • Media Contact:
    Laura Borgstede, CEO
    Calysto Communications
    404-266-2060 x.11
    Lborgstede@calysto.com
    linkedin.com/in/lauraborgstede
    @Lborgstede